Category Marketing Manager, Amazon Beauty

Beauty category team is seeking an analytical creative and highly motivated Marketing Manager to strategize develop execute marketing strategies.

Traffic & Growth Leadership

Own all key traffic drivers for the business lines and serve as the category advocate with central traffic and cross-category marketing (XCM) teams
Develop deep expertise across all traffic-driving mechanisms including onsite marketing search social media performance marketing while actively optimizing and scaling these channels
Strategic Planning & Execution

Develop the categorys style guidelines marketing events calendar promotional strategies and brand promotion packages
Own budget planning for both category promotions (AMPP) and variable marketing initiatives (awareness campaigns traffic drivers)
Drive customer lifecycle management activities including acquisition and retention to fuel sustainable growth
Customer & Data Analytics

Analyze customer cohorts and drive targeted initiatives to accelerate growth for priority segments
Audit the traffic funnel and deliver weekly/monthly insights on gaps to topline goals presenting findings to senior leadership both internally and externally
Brand Partnerships & Experimentation

Collaborate with internal teams and brand partners to drive experiments on brand-funded coupons gamification and influencer marketing
Drive monetization of marketing inventory to scale brand engagement and accelerate partner growth

- 4 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience producing marketing promotional material for Owned & Operated channels
- Experience in brand identity and voice development
- Experience creating brand marketing content

- Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email web analytics and CRM (Marketo Tableau Salesforce etc.) for targeting segmentation reporting for demand generation

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