Business Analyst

Job Description:

Location:Pune / Bangalore / Hybrid
Experience:612 years
Reporting to:Senior Manager / Vice President

Role

As aBusinessAnalystwithin dentsu Global Services you will act as a bridge betweenengineering teams and product owners(clients). The role focuses oncampaign measurement data integration and platform automation with a strong emphasis on API analysis (e.g.Meta Marketing API Google Ads API) campaign measurement product feed optimization to enable AI powered scalable data-driven decisionmaking for global clients.

Core Skills & Competencies

Digital Marketing & Measurement

• Strong understanding of digital marketing platforms
• Strong understanding of:
  • Paid media metrics (CTR CPC CPA ROAS conversion value)
  • Funnel-based and outcome-driven measurement
  • Attribution models (last click data-driven MTA)
• Knowledge of product feed optimization Google Merchant Center feeds and Meta product catalogs

Marketing APIs & Data

• Working knowledge of (including but not limited to):Meta Marketing APIGoogle Ads API
• Ability to interpret API documentation and translatebusinessneeds into API requirements
  • Validate API outputs and troubleshoot discrepancies
• Familiarity with JSON REST concepts and data refresh schedules (conceptualnot developer-level coding).

BusinessAnalysis & Documentation

• Strong skills in:
  • Requirement elicitation
  • Functional documentation
  • Process mapping
• Comfortable working inAgile / hybrid delivery models

Stakeholder and Delivery Management

• Gather document and prioritize requirements from Client stakeholders
• Create and maintainBRDs FRDs process flows and other relevant documentation.
• Own and oversee development of measurement frameworks/dashboards/applications
• Support global and regional rollout of measurement solutions and best practices
• Act as a primary liaison betweenengineering teams internal stakeholdersandexternal stakeholders (clients partners)for requirement clarification solution alignment and delivery updates.
• Driveregular communication cadences(status calls progress updates documentation) to ensure transparency across stakeholders indifferent time zones and geographies.
• Proactivelyidentify communicate and help resolve delivery blockers including data gaps dependency misalignment tooling limitations or resource constraints.
• Navigate ambiguous problem statements and evolving requirements by structuring discussions proposing solution options and driving decisions to closure.
• Coordinate with delivery and team leads tomanage bandwidth planned leaves and shortterm resource crunches ensuring commitments and timelines are met without impacting delivery quality.
• Escalate risks and issues early with clear impact assessment mitigation options and recommended next steps.
• Support seamless handoffs across regions and time zones to maintain continuity of execution
• Comfortable operating inhighambiguity environmentswith limited information proactively shaping requirements managing risks and ensuring momentum despite uncertainty and constraints.

Agile Methodology

• Experience of leading delivery methodologies (e.g. Scrum ceremonies Kanban etc)
• Tracking work items (e.g. Jira)
• Delivering product increments addressing user feedback

Nice-to-Have Skills

• Exposure to:
  • Google Analytics 4
  • Conversion APIs (Meta CAPI Google Enhanced Conversions)
  • Tag management systems (GTM)
• Experience in global or multi-market delivery environments.
• Familiarity with AI assisted development and AI tools (like Github Copilot Claude ChatGPT Gemini)

Behavioral Competencies

• Excellent Communication Skills (English)
• Quick Learning Abilities
• Team Player
• Strong analytical and problem-solving mindset
• Ability to communicate complex technical concepts to non-technical stakeholders.
• Proactive detail-oriented and outcome-focused.
• Comfortable working across time zones and cross-functional teams

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