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Brand Marketing – Assistant Manager Manager
Job Location:
Monthly Salary:
Experience Required:
Posted:
12 August 2026 (30+ days ago)
Posted:
Application Deadline:
9 November 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
This is a remote position.
Firki FMCG Beverages
Firki is a young flavour-first beverage brand built for the new generation of Indian consumers. Bold flavours accessible pricing and a strong on-ground presence are at the heart of what were building.
Were looking for a Brand Marketing Assistant Manager / Manager who wants to get in early take ownership and help build the brand from the ground up.
What Youll Do
Own and execute brand marketing initiatives across trade retail digital and on-ground channels.
Plan and manage new product flavour and market launches from strategy to execution.
Work closely with sales and distribution teams to develop and execute trade marketing programmes retailer activations POSM and visibility initiatives.
Translate the brand strategy into campaigns and consumer-facing communication across markets.
Coordinate with creative digital production and activation partners to ensure timely execution.
Track market trends competition consumer behaviour and trade feedback to identify new opportunities.
Support marketing budgets campaign planning and measurement of marketing effectiveness.
Spend time in the market understand what is happening at the retailer and consumer level and bring those learnings back into the brand.
Take increasing ownership of the Firki brand and its growth journey.
Requirements
Who Were Looking For
35 years of experience in Brand Marketing / Trade Marketing / Consumer Marketing.
Prior experience in FMCG is preferred especially beverages foods or other high-frequency consumer categories.
Strong understanding of trade marketing and general trade will be a significant advantage.
Experience handling product launches market launches or brand activations.
Someone who is proactive curious eager to learn and comfortable taking ownership.
Ability to work in a fast-moving entrepreneurial environment where plans quickly turn into execution.
Comfortable working across functions including Sales Trade Creative Digital and Operations.
Open to travel extensively as the brand enters new markets.
MBA preferred but strong relevant experience and potential matter more.
Experience
35 years
Benefits
Compensation
Expected CTC: 8 LPA
Negotiable for the right candidate based on experience and potential.
Why Firki
This isnt a role where you simply maintain an established brand playbook.
Youll get the opportunity to help build one launching new markets shaping how the brand shows up in trade understanding consumers firsthand and playing an active role in taking Firki from an emerging beverage brand to a recognisable FMCG name.
Were looking for someone who wants ownership exposure and the opportunity to grow with the brand.
