Brand Manager

Position Title: - Sr. Brand Manager
Function: - International Division
Experience - 8-14 years
Key Stakeholders:
Internal: - Marketing Head Sales Finance
External: - Advertising Media and Research Agencies End Consumers POSM vendors Event vendors
Desired Competencies: - Marketing Communications New Product Development Project Management Commercial Acumen Exposure to Nielsen data analysis
Key Responsibilities: - Manage Brands Carry out consumer trade and competitive analysis and provide inputs to the Marketing Head

Consumer Promotions:
Collect information on ongoing competition inputs. Brainstorm and generate consumer promotion plans and execute the same

Pricing:
Gather competitive information on pricing

Develop New Products:
Prepare concept note define Project plan and coordinate the process across the assigned project team members. Follow up for Legal requirements.
Work on Market research product testing Packaging artworks etc.

Media Planning:
Create optimum brief for media agency based on brand vision and plan. Seek approval on activity calendar

Market Research
Create briefs for the market research agency. Work on Nielsen Analysis and provide actionable inputs.
Collect first hand feedback from Market and Consumers

Strategy & Campaign Management
Develop and execute social media and digital marketing strategies aligned with brand and business objectives.
Plan and manage digital campaigns product promotions brand initiatives and influencer collaborations.

Content Community & Brand Presence
Create and manage engaging content across platforms such as meta LinkedIn YouTube etc. while ensuring consistent brand voice.
Monitor and engage with the online community addressing queries and feedback to strengthen brand perception.

Digital Media & Performance Management
Manage paid digital and OTT media campaigns to drive brand visibility traffic and engagement.
Track campaign performance analyze key metrics and optimize strategies based on insights.

Collaboration & Innovation
Work closely with internal teams and external partners to ensure seamless campaign execution.
Stay updated on digital trends and introduce innovative ideas to enhance the brands digital presence.

Required Skills:

Brand MarketingDigital MarketingNew Product ImplementationsMarket ResearchAgency Relations