Brand and Content lead
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Job Summary
Brand Content Lead
Bengaluru / Delhi Full-time 10 years experience
ABOUT THE ROLE
This is a senior creative and strategic role at the heart of Wadhwani Foundations (WF) marketing function. The Brand Content Lead owns how Wadhwani Foundation shows up across programs geographies and audiences. You will set the brand voice drive content strategy and ensure that everything we publish reflects a consistent high-quality narrative.
WHAT YOU WILL DO
Brand
Own and evolve the WF brand guidelines tone of voice and messaging architecture across all programs
Serve as the internal brand custodian reviewing and approving content before it goes out
Partner with external creative vendors to maintain quality and brand consistency across design video and digital
Content Strategy
Build and manage the content calendar across programs and channels
Develop flagship content assets thought leadership case studies impact reports program narratives
Translate complex program outcomes into compelling stories for donors partners and beneficiaries
Brief and manage freelance writers editors and content agencies
Stakeholder Collaboration
Work with program teams across the foundation to surface stories and build program-specific content
Support leadership communications including speeches op-eds and executive visibility content
WHAT WE ARE LOOKING FOR
10 years in brand content or communications roles agency or corporate
Proven ability to build and manage a brand voice across multiple product lines or programs
Strong writing skills with a portfolio that demonstrates range from long-form to social to executive communication
Experience managing external creative partners and vendors
Comfortable working in a lean team with high ownership and limited hand-holding
Exposure to international or multi-market communications is a plus
Required Skills:
Brand Content Lead Bengaluru / Delhi Full-time 10 years experience ABOUT THE ROLE This is a senior creative and strategic role at the heart of Wadhwani Foundations (WF) marketing function. The Brand Content Lead owns how Wadhwani Foundation shows up across programs geographies and audiences. You will set the brand voice drive content strategy and ensure that everything we publish reflects a consistent high-quality narrative. WHAT YOU WILL DO Brand Own and evolve the WF brand guidelines tone of voice and messaging architecture across all programs Serve as the internal brand custodian reviewing and approving content before it goes out Partner with external creative vendors to maintain quality and brand consistency across design video and digital Content Strategy Build and manage the content calendar across programs and channels Develop flagship content assets thought leadership case studies impact reports program narratives Translate complex program outcomes into compelling stories for donors partners and beneficiaries Brief and manage freelance writers editors and content agencies Stakeholder Collaboration Work with program teams across the foundation to surface stories and build program-specific content Support leadership communications including speeches op-eds and executive visibility content WHAT WE ARE LOOKING FOR 10 years in brand content or communications roles agency or corporate Proven ability to build and manage a brand voice across multiple product lines or programs Strong writing skills with a portfolio that demonstrates range from long-form to social to executive communication Experience managing external creative partners and vendors Comfortable working in a lean team with high ownership and limited hand-holding Exposure to international or multi-market communications is a plus
Required Education:
MBA
