Branch Manager Patna

The responsibility of this role is to plan implement and achieve the sales targets for the branch by developing channels like Banking National Distributors and IFAs for central & harbor suburbs through distributor engagement & expansion.

Job Context Job Challenges:

Organisation Context

Established in 1994 Birla Sunlife Asset Management Company (BSLAMC) is a joint venture between Aditya Birla Group and Sunlife Financial Inc. a leading international financial services company in Canada.

BSLAMC is a fund manager for Birla Sunlife Mutual Funds and currently ranks as the fourth largest fund Management houses in India with a total Average AUM base of over INR 1 Lakh 40 Thousand Crores (as on Dec 2015). Out of the 42 fund houses in the country BSLAMC ranked 1st in Fixed Income AUM and 5th in Equity AUM category respectively. As of December 2015 the Average AUM market Share of the organisation was approx 10.2%. The company grew its investor client base by 20% to about 2.42Mn from 2.01Mn from the previous year thereby bagging a second position in this category.

Distribution Network: BSLAMC has a footprint in 150 locations across the country with approx 45000 IFAs 190 National Distributors & 85 banking partnership. BSLAMC also has its offshore presence through its rep offices in Singapore Dubai & Mauritius. The employees strength of BSLAMC is approx. 1000 employees (Onrolls and Associates as on Dec 2015). BSLAMC has a customer base of approx. over 2.5 million customers as on Dec 2015 with total gross sales of approx. 8.8 lac Crores

One of the key challenges for BSLAMC has been to maintain a balance between moving with dynamic and constantly changing regulatory norms of the country and maintaining growth and profitability in the extremely competitive market. And some of key strengths of the organization that have helped it to sustain and grow are:
a)Focus on Technology The organization has been in the forefront in implementing technological innovation to foster innovation and also to improve efficiency for its stakeholders whether it is employees clients or distributors
b)Product Innovation BSLAMC has been known to be a pioneer in terms of products and has a history of launching innovative category defining products like Birla Cash plus etc.
c)Research based approach BSLAMC has one of the largest team of research analyst dedicated to tracking down the best companies to invest in

Job Context
a)In context to the organization the Banking Distribution IFA and ND channels are a very integral and critical part of the Retail Distribution setup.
b)Plan organize & manage all activities to drive Retail Sales through all the channels in the region to increase AUM market share quality and profit potential of assets.
c)The Banking Distribution compromises of the Retail and Private Banks.
d)As these retail channels cater to very different class and set of clients and client requirements it gives us a platform to promote our diversified set of products based on these requirements.

Key Challenges for the role are as follows:
a)To ensure an increase in visibility activities.
b)Lack of a measurement tool for performance thus the branch manager has to manually maintain and update performance data.
c)Difficulty of coordination with different channels of distribution

Required Experience:

Manager