B2B Demand Generation Specialist- ERP

Role - B2B Demand Generation Specialist ( ERP)

Work Mode - Work from office

Exp - 3 to 5 Years

Shift timing - EST Working hours

Job Role & Responsibilities

About the Role

We are looking for a B2B Demand Generation Specialist with hands-on experience in generating enterprise demand specifically for SAP and/or ServiceNow solutions.

This role focuses on building qualified pipeline through targeted enterprise campaigns not just lead volume. You will work on account-based marketing multi-channel campaigns and AI-driven optimization to drive meetings and opportunities.

(CIOs CTOs HR Heads etc.)

• Execute Account-Based Marketing (ABM) strategiesKey Responsibilities
• Enterprise Demand Generation (Core Focus)
• Plan and execute demand generation campaigns for:
• SAP services / implementations / integrations
• ServiceNow solutions / workflows
• Target enterprise accounts and decision-makers

Campaign Execution (Multi-Channel)

• Run campaigns across:
• LinkedIn Ads (primary channel)
• Google Ads
• Email / outbound campaigns
• Drive campaigns for webinars demos case studies and whitepapers
• Create messaging aligned with enterprise pain points

Pipeline & Conversion Ownership

• Generate qualified leads meetings pipeline
• Work with SDR/Sales teams to improve:
• Lead quality
• Conversion rates
• Focus on pipeline impact not just CPL

AI & Optimization

• Use AI tools for:
• Ad copy and campaign messaging
• Audience targeting and segmentation
• Campaign optimization and insights
• Continuously improve performance using data

Tracking & Analytics

• Manage tracking (UTMs pixels CRM integration)
• Analyze metrics (CTR CPL SQLs pipeline value)
• Share insights and optimize campaigns

Collaboration

• Work with content/design for enterprise-ready assets
• Align with sales on ICP accounts and feedback loops

Technical background

35 years of experience in B2B Demand Generation / Performance Marketing

Experience working in enterprise / IT services / SaaS environment

Hands-on exposure to:

• SAP ecosystem OR ServiceNow platform (preferred)

Strong experience in:

• LinkedIn Ads (must-have)
• ABM (Account-Based Marketing)
• B2B funnel management

Proven ability to generate:

• Enterprise leads
• Qualified meetings
• Pipeline contribution

Strong understanding of:

• Enterprise buying cycles
• Multi-stakeholder decision-making

Minimum skills we look for

Must Have

• Experience in enterprise demand generation
• Ability to target and engage enterprise decision-makers
• Strong ownership of pipeline and performance metrics

Nice to Have

• Experience in SAP / ServiceNow ecosystem
• Experience in SaaS / IT services / consulting firms
• Familiarity with CRM tools (Salesforce HubSpot etc.)
• Exposure to AI tools (ChatGPT Claude Jasper etc.)