Associate Creative Director Creative Communication (Promos), English Cluster

Job Summary:

Lead the development and execution of compelling creative communication
campaigns that drive awareness engagement and viewership for OTT content
across Licensed Content Movies Series Reality and Live Entertainment. The
role partners closely with Marketing Content Brand Social Media Product
and Production teams to translate content insights into impactful campaigns
that resonate with audiences and strengthen the platforms brand.

Job Description:

1. Creative Campaign Development & Brand Storytelling

• Develop integrated creative communication concepts for OTT originals acquired content and platform campaigns across digital social video on-platform and offline touchpoints.
• Translate content positioning audience insights and marketing objectives into compelling campaign narratives and creative territories.
• Contribute to campaign ideation from concept through execution ensuring consistency across all consumer touchpoints.
• Create communication frameworks that differentiate titles while reinforcing the overall OTT brand.

Expectation: Deliver distinctive insight-led creative campaigns that maximise audience interest and title discovery.

2. Content Marketing & Audience Engagement

• Develop title-specific communication strategies based on genre audience behaviour cultural trends and competitive landscape.
• Collaborate with marketing strategy and research teams to identify audience motivations and content hooks.
• Shape messaging key visuals promotional films trailers social content and digital assets that enhance consumer engagement.
• Ensure campaigns are optimised for different audience segments and platform objectives.

Expectation: Build campaigns that generate excitement conversation and sustained audience engagement.

3. Creative Execution & Production Management

• Partner with internal creative teams and external agencies to execute campaign assets across multiple formats.
• Guide the development of trailers promos digital films key art social creatives outdoor campaigns and branded content.
• Review creative outputs to ensure quality consistency and alignment with campaign objectives.
• Manage timelines creative reviews stakeholder feedback and production deliverables.

Expectation: Deliver high-quality creative assets on time while maintaining strong creative standards.

4. Cross-Functional Collaboration & Campaign Delivery

• Work closely with Marketing Content Product PR Media Social Partnerships and Production teams throughout campaign planning and execution.
• Coordinate campaign calendars creative milestones approvals and launch readiness.
• Align multiple stakeholders around campaign objectives creative direction and execution priorities.
• Identify risks manage dependencies and ensure smooth delivery across functions.

Expectation: Enable seamless campaign execution through proactive stakeholder management and collaboration.

5. Creative Excellence & Innovation

• Stay current with global entertainment marketing OTT campaigns emerging creative formats social trends and audience behaviour.
• Benchmark competitor campaigns and identify opportunities to elevate creative standards.
• Explore innovative storytelling formats creator collaborations experiential activations and emerging digital platforms.
• Champion fresh ideas that strengthen the platforms creative identity.

Expectation: Continuously raise the creative benchmark through innovation and best-in-class entertainment marketing.

6. Campaign Performance & Creative Effectiveness

• Monitor campaign performance across awareness engagement reach and viewership metrics.
• Analyse audience response campaign effectiveness and creative learnings.
• Partner with analytics teams to evaluate campaign outcomes and recommend optimisation opportunities.
• Document key learnings and develop best practices for future launches.

Expectation: Use performance insights to continuously improve creative effectiveness and marketing impact.

Success Metrics:

• Delivery of high-quality strategically aligned creative campaigns.
• Growth in campaign awareness engagement and title viewership.
• Strong stakeholder feedback on creative quality collaboration and execution.
• Timely delivery of campaigns across multiple launches.
• Contribution to platform brand equity and audience engagement.
• Continuous improvement in creative effectiveness through data-driven learning

Skills & Attributes:

• 58 years of experience in creative communications entertainment marketing advertising brand marketing or OTT/media marketing.
• Strong portfolio demonstrating integrated campaign development across digital film social and brand communications.
• Excellent conceptual thinking storytelling and creative problem-solving skills.
• Experience working with creative agencies production partners designers filmmakers and marketing teams.
• Strong understanding of OTT platforms entertainment marketing consumer behavior and digital content ecosystems.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Excellent presentation communication and stakeholder management skills.
• High creative standards attention to detail and a collaborative mindset.
• Proficiency in PowerPoint/Keynote and creative briefing processes; familiarity with production workflows is an advantage.