Assistant Manager Regional Commercial Activation

JOB SUMMARY

To execute the plans developed for the market. Be responsible for Sales Volume Market Shares and Distribution.

KEY RESPONSIBILITIES

To develop a suitable marketing strategy and action plan for the area consistent with the share and volume objectives of the business. To liaise with the brand/ marketing team in order to ensure that regional and local marketing and promotional activity is consistent with national and international brand image and values. To monitor the field marketing budget for its effective utilization and undertake course-correction if required. Develop and implement a suitable merchandising strategy for the market - in consultation with the Marketing Managers for the entire portfolio of products and brands. To develop and manage vendors for signage merchandising equipment etc. To liaise with the regional sales teams to ensure effectiveness of consumer promotions develop appropriate benchmarks and implement a framework for assessing the effectiveness. To manage relationships with appropriate agencies and key accounts for organizing events consistent with the companys/ brands image in the course of conducting various consumer/ trade promotions. Assist in and co-ordinate local level market research activities in co-ordination with the Manager Promotions. To maintain close liaison with other departments (esp. marketing) in order to ensure good communication and implementation. To participate and be involved in the key decision-making for the regional management. Data management and sharing with sales team Sales head RMM and RH (mainly for activation PR assets etc)

INTERACTIONS

INTERNALLY :

• With Marketing/ Activation for planning and execution of Promotions installation and maintaining of signage.
• State Heads for guidance and approvals
• With the Zonal SDM for systems/ formats/ SRS
• Follow up with sales team with regards to activation/promotion etc

EXTERNALLY :

• Create and maintain relations with high net worth individuals/ opinion leaders who are either consumers/ potential consumers
• Maintain healthy relationship with the vendor &Trade Partners

PROFILE DETAILS

QUALIFICATION:

• Preferably an MBA in the age group of 26-30 with 2 - 6 years of experience in the FMCG industry

EXPEREINCE

• MBA from a premier/ non-premier institute with 2 to 6 years of experience preferably with an FMCG company with at least 1-2 years in the Marketing/Promotions function (product management/ advertising agency).
• Analytical ability: analyze market data
• Ability to liaise at all levels internally and externally
• Experience in event management preferable.
• Knowledge and experience of consumer and trade promotions

BEHAVIOURAL SKILLS (Both essential & desirable):

• Flexible and creative
• Exceptional social and communication skills well groomed with a pleasing personality
• An individual with high energy and enthusiasm
• Willing to travel extensively
• Good inter-personal skills
• Working knowledge of branding opportunities through signage printing consumer gifting etc.
• Should have an eye for detail and a penchant for quality execution perfectionist should seek to improve upon everything
• Self-starter with high energy and confidence
• Should be flexible in approach

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