Assistant Manager Customer Lifecycle Marketing (Clevertap Webengage)

Launched in 2007 BookMyShow owned and operated by Big Tree Entertainment Pvt. Ltd. (founded in 1999) is Indias leading entertainment destination with global operations and the one-stop shop for every entertainment need. The firm is present in over 650 towns and cities in India and works with partners across the industry to provide unmatched entertainment experiences to millions of customers.

Over the years the company has evolved from a purely online ticketing platform for movies across 6000 plus screens to end-to-end management of live entertainment events including music concerts live performances theatricals sports and more. Some of the key properties that BookMyShow has brought to its markets include U2s The Joshua Tree Tour NBAs debut games in India Disneys Aladdin Cirque du Soleil BAZZAR as well as international artists such as Coldplay Ed Sheeran and Justin Bieber. BookMyShow is invested in providing the best user experience whether on-ground or online.

The company has developed BookMyShow Stream Indias largest home-grown transactional video-on-demand (TVOD) platform.

• Play a key role in developing strategies of owning customer lifecycle and enhance the lifetime value of the customer through retention marketing initiatives.
• Create strategy for yearly monthly and weekly strategic and tactical CLM plans.
• Plan and execute the Emailer Push Notification SMS and WhatsApp campaigns.
• Explore other platforms for retention marketing initiatives.
• Build data cohorts audience segments and behavioural triggers; mine data to generate campaign insights and optimise targeting.
• Create campaign performance reports and dashboards with full attribution tracking; present findings and recommendations to stakeholders.
• Liaise with business intelligences and data sciences team to comprehend the consumer activity on the platform.
• Liaise with CLM platforms solution providers & vendors to explore new mechanisms of consumer growth and efficiency in campaigns.
• Collaborate with product managers to get product interventions done for facilitating retention and increasing the consumer activities per month.
• Collaborate with internal stakeholders: Engineering Finance Product Creative Business etc.
• Enhance the skills of the team and bring the latest CLM practices on board to improve the campaigns and team performance.
• Use AI automations and LLM tools (Claude ChatGPT Gemini etc.) to accelerate campaign planning execution insight summarisation and report creation.

• 6-7 years of working experience as CLM expert working on consumer retention in brands or CLM agencies.
• Capability to manage multiple campaigns across Email App & Web SMS and WhatsApp.
• Should have sound knowledge of data cohorts and insight mining through data analysis.
• Should know: Email marketing ( kenscio Netcore Webengage CleverTap etc ) App & Web reengagements platforms: CleverTap Mo engage etc.
• Comprehends various forms of attribution audience profiling and online analytics platforms.
• Proficient with AI/LLM tools (Claude ChatGPT Gemini) for campaign briefs copy variants insight summaries dashboards and reports. Strong communication and articulation skills.