Area Sales Manager

Job Description for Area Sales Manager

1. Sales Strategy & Execution

• Target Achievement: Drive primary (bulk sales to distributors) and secondary (sales from distributors to retailers) volume targets.
• Market Expansion: Identify untapped markets and new business opportunities within the designated territory.
• Brand Visibility: Collaborate with the marketing team to launch regional campaigns trade promotions and point-of-sale (POS) displays.

2. Distribution & Channel Management

• Network Expansion: Appoint evaluate and manage distributors dealers and stockists to ensure consistent product availability.
• Inventory Control: Optimize supply chain efficiency and ensure optimal inventory levels to prevent out-of-stocks or expiries.

3. Team Leadership & Coaching

• Field Management: Recruit train and mentor Territory Sales Executives and route-to-market teams.
• Performance Tracking: Conduct regular market visits and joint-calls with the sales team to coach them on pitching and closing deals.

4. Market Intelligence & Compliance

• Competitor Tracking: Conduct routine market visits to analyze competitor pricing schemes and consumer preferences.