Analyst SEO

About the Team

The Enterprise SEO Team ensures that Lowes digital experiences are optimized for discoverability relevance and performance across all search channels. The team delivers consistent data-driven optimization of site content metadata and technical elements while conducting ongoing competitive analysis.

Partnering closely with Business Product Content Site Operations and Technology teams SEO ensures that digital assets remain accurate search-friendly and aligned with customer intent ultimately strengthening visibility and organic growth across .

I. Job Summary:

The primary purpose of the Analyst SEO executing content optimization strategies and executing cutting-edge automation initiatives to enhance the efficiency and effectiveness of our digital site operations. He/she will be responsible for optimizing our online presence improving search engine rankings and driving organic traffic. Additionally he/she will play a key role in tracking performance metrics analyzing data and ensuring efficient execution of SEO initiatives. He/She is responsible for executing efficient processes identifying the best tools/technology available within and outside the Organization and implementing best practices to maximize team productivity. He/She will work with different stakeholders across Enterprise Item Content IT Marketing and other segments of Digital Commerce Operations to gain alignment on planned initiatives.

II. Roles & Responsibilities:

Core Responsibilities:

• Analyze industry trends user behavior and competitive landscape to identify best practices and drive continuous

• improvement.

• Conduct keyword research and analysis to identify opportunities for SEO improvements.

• Optimize website content meta tags and other on-page SEO elements with tools like SemRush SEOclarity Search

• Console and web crawling tools.

• Monitor and analyze website traffic rankings and user behavior using tools like Google/ Adobe Analytics.

• Collaborate with cross-functional teams to align SEO efforts with overall business goals.

• Stay up-to-date with industry trends and algorithm changes.

• Provide insights datasets reporting dashboards and competitive intelligence to the assigned area for WBR and MBR

• Responsible for pulling aggregating data to support enterprise initiatives from a digital perspective

• Define metrics quantitative and qualitative measurement strategies and drive content and web analytics and

• benchmarking initiaitves. Partner with cross-functional teams to leverage third-party and internal tools for deriving

• customer experience insights to improve site content.

• Identify opportunities for efficiency and productivity improvement through a mix of automation product and process

• improvements

• Study customer behavior to determine improvement opportunities

• Build reports using data tools like Google/ Adobe Analytics or similar web analytics tools

III. Years of Experience:

• 3 years of work experience in Analytics and SEO

• 2 years of Online/ Retail experience

IV. Education Qualification & Certifications (optional)

Required Minimum Qualifications:

Bachelors Degree ( Preferred)

V. Skill Set Required

Primary Skills (must have)

• Data Analysis - analytical problem-solving skills

• Experience in 2 or more search optimization tools like SemRush SEOclarity Search Console and web crawling tools.

• Adobe Analytics/ Google Analytics

• Fullstory or similar tools

• Hotjar or similar tools

• Ability to handle dynamic environment

• Time-management and organization skills

• Strong execution skills and able to drive operational excellence

• Verbal written and technical communication skills enabling presentation of concepts and ideas

• Proficient with MS Office Suite (Word Excel PowerPoint and Outlook)

• A positive attitude and extreme attention to detail

Secondary Skills (desired)

• JIRA workflow management skills reporting dashboard analysis data extraction basis JQL query

• Content Management System