AM CLM

CLM Strategy & Execution

Design and implement brand/category-level CLM plans leveraging Sampling GWP (Gift with Purchase) and Try & Buy initiatives to boost acquisition retention and loyalty.

Develop and scale end-to-end Sampling SOPs ensuring streamlined distribution tracking and conversion for both Luxe and non-Luxe brands.

Partner with brand teams to build customer journeys across touchpoints ensuring a personalized and consistent experience.

Identify and activate growth levers using customer segmentation cohort analysis and lifecycle triggers.

Reporting & Analysis

Measure and optimise sampling performance to improve conversion rates repeat purchases and CLTV (Customer Lifetime Value).

Drive actionable insights using sampling conversion data cohorting and retargeting intelligence.

Track and report on campaign ROI highlighting opportunities for better targeting and scaling.

Contribute to driving Marketing Income by showcasing the value of CLM-led programs to partner brands.

Stakeholder Management

Work closely with Brand Managers Key Account Managers Marketing Analytics Site & Product teams to align CLM initiatives with overall business priorities.

Act as a key liaison between internal stakeholders and external brand partners to co-

create impactful CLM strategies.

Ensure timely execution and monitoring of all CLM initiatives by coordinating across

functions.

Process Excellence & Innovation

Continuously improve processes around sampling and customer lifecycle campaigns

to ensure efficiency and scalability.

Stay updated with industry best practices in lifecycle marketing customer

engagement and loyalty management.

Experiment with new models of customer engagement (e.g. gamified experiences

targeted loyalty mechanics) to drive innovation