Adobe CDP + CJA
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Job Summary
Adobe CDP CJA Specialist
Microsoft SQL Developer Certified Associate Adobe AEP CDP Certified Expert
in Adobe Campaign Classic (both Business Practitioner and Developer) Adobe
Qualified in Adobe Experience Platform and SFMC Email Specialist.
Implemented Adobe CDP from the ground up - identity resolution stitching known
and anonymous profiles via Web SDK profile and audience building and audience
segmentation
Configured XDM data ingestion schemas profiles unification datasets identity
namespaces and merge policies aligned with enterprise data model
Implemented Adobe Customer Journey Analytics (CJA) - data views cross-channel
journey reports attribution models and segmentation aligned with CDP audiences
Translated business use cases (acquisition nurture ABM retention event
engagement) into CDP audience logic and CJA measurement frameworks
Owned consent enforcement governance labels and pre-activation audience QA
processes
Operationalized GDPR CCPA and CAN-SPAM compliance - including consent
framework data retention policies DSAR handling and governance labels within
Adobe CDP
Led Web SDK implementation tag management event schema design and data
layer governance across web properties
Responsibilities
Adobe CDP CJA Specialist
Vaibhav is a highly skilled digital marketing professional with certifications including
Microsoft SQL Developer Certified Associate Adobe AEP CDP Certified Expert
in Adobe Campaign Classic (both Business Practitioner and Developer) Adobe
Qualified in Adobe Experience Platform and SFMC Email Specialist.
Implemented Adobe CDP from the ground up - identity resolution stitching known
and anonymous profiles via Web SDK profile and audience building and audience
segmentation
Configured XDM data ingestion schemas profiles unification datasets identity
namespaces and merge policies aligned with enterprise data model
Implemented Adobe Customer Journey Analytics (CJA) - data views cross-channel
journey reports attribution models and segmentation aligned with CDP audiences
Translated business use cases (acquisition nurture ABM retention event
engagement) into CDP audience logic and CJA measurement frameworks
Owned consent enforcement governance labels and pre-activation audience QA
processes
Operationalized GDPR CCPA and CAN-SPAM compliance - including consent
framework data retention policies DSAR handling and governance labels within
Adobe CDP
Led Web SDK implementation tag management event schema design and data
layer governance across web properties
Qualifications
Adobe CDP CJA Specialist
Microsoft SQL Developer Certified Associate Adobe AEP CDP Certified Expert
in Adobe Campaign Classic (both Business Practitioner and Developer) Adobe
Qualified in Adobe Experience Platform and SFMC Email Specialist.
Implemented Adobe CDP from the ground up - identity resolution stitching known
and anonymous profiles via Web SDK profile and audience building and audience
segmentation
Configured XDM data ingestion schemas profiles unification datasets identity
namespaces and merge policies aligned with enterprise data model
Implemented Adobe Customer Journey Analytics (CJA) - data views cross-channel
journey reports attribution models and segmentation aligned with CDP audiences
Translated business use cases (acquisition nurture ABM retention event
engagement) into CDP audience logic and CJA measurement frameworks
Owned consent enforcement governance labels and pre-activation audience QA
processes
Operationalized GDPR CCPA and CAN-SPAM compliance - including consent
framework data retention policies DSAR handling and governance labels within
Adobe CDP
Led Web SDK implementation tag management event schema design and data
layer governance across web properties
About Company
At Zensar, we’re “experience-led everything”. We are committed to conceptualizing, designing, engineering, marketing, and managing digital solutions and experiences for over 130 leading enterprises. We are a company driven by a bold purpose: Together, we shape experiences for better f ... View more
