Account Manager PR

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit

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More about the role:

The Account Manager PR atBurson India - Gurugramwillbe responsible fordeliveringthe marketing strategy of the firm & lead all outreach initiatives. The individual willsupportthe reputation management of the firmand drive business growth.

The purpose of this role is to have an impact on the Burson India brand through progressive marketing strategies and communications across all media and platforms. The Role encompasses planning and executing an integrated 360 marketing programme spanning social media earned media paid media digital and thought leadership anchored to strategic content themes that give the brand a coherent consistent narrative across all channels. To develop anddeliver agreedmarketing strategies to meet organizationalobjectives.Responsible fordeliveringexternal communication supporting new services and partnerships messaging & content creation conceptualizingspecial events sponsorships & promotions and thought leadership initiatives of the firm.Experienceinidentifyingtarget audiences and devising campaigns that engage inform and motivate them. An organized individual with excellent time-management skills. Creative thinker able to work under pressure & meet deadlines.

What youll do:

Technical Competency

• This section describes the key areas in which this role will need to deliver skills for an individual to succeed in this role.

Marketing Acumen:

Strategy Planning & Brand Management

• Contributes to developingand executes the firms annual integrated marketing strategy andprograms both short and long term in consultation with the CM&GO Burson Group India; definingobjectives messaging and activities across monthly quarterly and annual plans.
• Holds overall responsibility for brand management and corporate identity ensuring all marketing output is consistent with company messaging guidelines and positioning priorities.
• Research analyses and monitors communications industry trends and the competitive landscape building and maintain competitive intelligence and market scanning processes that translate category trends whitespace opportunities and positioning gaps into actionable growth strategies for leadership.
• Ensures effective control of marketing results

Media Relations Thought Leadership & Executive Visibility

• Manages end-to-end media relations across A&M media securing thought leadership article placements executive interviews industry quotes and press releases for Burson Group Indiaon a monthly basis.
• Plans executes and manages global leadership visits to India coordinating logistics communications internal briefings and stakeholder engagement.

Content Collateral & Production

• Leads the creation and publication of all marketing material working with writers and designers to oversee copywriting design layout and production in line with company messaging and marketing plans.
• Plans and oversee the organizations promotional activities including print electronic and direct mail outlets; communicate with external partners on ongoing campaigns.
• Supervises the Marketing Section on SharePoint ensuring all marketing knowledge collateral and templates are current and accessible to the wider team.

Social Media Digital & Paid Media

• Oversees and works in collaboration with Burson Group Indias Digital Marketing expert on integrated online campaigns

AI-Powered Intelligence & Performance

• Embeds Burson proprietary AI tools as a core part of the marketing workflow applying them to competitor research content development campaign performance analysis and audience strategy to make marketing decisions faster and more informed.

Events Awards & Sponsorships

• Implements the Marketing Calendar across events awards publications speaking opportunities sponsorships and partnerships.
• Manages the end-to-end industry awards strategy overseeing the entire entry process from creation and storyboarding through submission coordination and post-win activities on behalf of Burson Group India and its clients.
• Identifies and pitches jury and speakership opportunities for Burson Group Indias leadership at industry events and awards forums on a monthly basis.
• Plans and executes the GABBYs (internal awards programme) on a yearly basis.

New Business Support

• Facilitates the new business process across practices including Case Studies Playbook Credentials Bios Role Scope and Financial Proposal Templates.
• Supports India and APAC new business growth initiatives by maintaining growth trackers updating the Burson New Business Pipeline providing pitch support through research credentials case studies and rate cards and managing the Corner Office Sales Kit and Opportunity Tracker on an ongoing basis.
• Prepares and presents quarterly and annual new business reviews for leadership.

Internal Communications & Compliance

• Maintains effective internal communications to ensure all relevant company functions are kept informed of marketingobjectives plans and updates.
• Ensures compliance with all systems processes and policies.

Fiscal Management

• Manage the implementation tracking and measurement of integrated marketing campaigns on time and within budget.
• Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.

Team Leadership Skills

• Act as a leadertoclient teams andoverseesteam performance by prioritizing responsibilities and delegating tasks according to the capabilities and experience of team members and client budget and needs.
• Fosters teamwork and builds morale and motivation within account teams ensuring that good performance and efforts are recognized.
• Takes an active interest in the career development of team members sets realistic and achievable qualitative and quantitative goals for team members in performance appraisals and follows-up regularly.
• Develops the teams expertise in clients business and conducts on-the-job training and formal training sessions as appropriate.

Behavioural Competency Requirements

• This section describes the Behavioural Competencies that are critical to succeed in this role.Behavioural Competenciesare measurable characteristics that contribute to improved performance.

Personal Learning

• Quicklyrecognisesthe need to adapt personal interpersonal and managerialbehaviour; reads reactions seeksfeedbackand adjusts approach in response to changing demands and requirements.

Business Acumen

• Understands how businesses work; stay updated on policies practices trends technology and information affecting the business and organization; is aware about thecompetitivelandscape and how strategies and tactics playout in the marketplace.

Developing Direct Reports and Others

• Assignschallenging and stretching tasks; holds regular developmentdiscussionsunderstands each persons career goals; builds and executes compelling development plans; and cooperates with the organizations development systemsto grow people at every level

Experience that contributes to success:

• Graduate or Postgraduate in any stream or professional qualification in the field of public relations or marketing communication
• 6-7 years of work experience of handling media relations in a PR agency and has a significant network of connections with media outlets reporters etc.
• You must possess a strong familiarity with how Generative AI tools are used across communications programmes especially in planning research ideation content creation and daily operations to drive relevance and efficiency.