Account Executive Public Relations (Technology)

Who we are:

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit

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More about the role:

Burson India is looking for a driven and enthusiastic Account Executive to join our Gurgaon team. This role is a great opportunity for someone passionate about technology media relations and brand storytelling. As an Account Executive you will assist in executing PR campaigns managing media outreach creating content and supporting day-to-day team activities.

What youll do:

• Assist in drafting press releases media pitches and other PR content.
• Research media contacts and maintain media databases.
• Monitor media coverage and create media reports.
• Support in planning and executing PR events or campaigns.
• Track industry trends and relevant news.
• Assist with daily administrative tasks and team coordination.
• Coordinate with internal teams to gather content or information.
• Participate in brainstorming sessions and contribute creative ideas.
• Embeds Burson proprietary AI tools as a core part of the marketing workflow applying them to competitor research content development campaign performance analysis and audience strategy to make marketing decisions faster and more informed.
• Stay updated on social media trends and build relationships with key influencers and community contacts to optimize channels.

Experience that contributes to success:

• 1 years of experience in public relations or communications ideally within Enterprise Technology B2B brands.
• Bachelors degree in Public Relations Communications or a related field.
• Strong written and verbal communication skills.
• You must possess a strong familiarity with how Generative AI tools are used across communications programmes especially in planning research ideation content creation and daily operations to drive relevance and efficiency