Account Director Technology (Public Relations)

Who we are:

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit

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More about the role:

Burson is seeking an Account Director to oversee a portfolio of B2B and B2C technology clients drive new business opportunities build a strong pipeline of prospective clients beyond existing accounts and support senior management in leading and developing high-performing teams. You are expected to support our corporate strategy and your practice or office to help ensure superior client service a winning culture and profitability.

What youll do:

Client Strategy & Servicing

• Strategic Partnership:Act as the primary strategic advisor to clients leveraging deep industry knowledge to anticipate challenges identify opportunities and provide decisive high-level counsel.
• Program Architecture:Design and oversee the execution of innovative integrated communication programs that incorporate digital social and AI-driven strategies to achieve client objectives.
• Senior-Level Counsel:Confidently write present and communicate complex strategies to senior executive audiences influencing decision-makers within client and prospective client organizations.
• Crisis & Issues Leadership:Serve as a senior point of contact during crisis situations guiding clients with clear strategic and timely decision-making.
• Relationship Management: Build and maintain unshakeable relationships with key clients ensuring clear communication and positioning yourself and the team as indispensable partners.

New Business Development & Growth

• Lead Generation & Pursuit:Proactively identify qualify and pursue new business opportunities moving beyond existing accounts to build a robust pipeline of prospective clients.
• Pitch & Proposal Leadership:Own and lead the development of new business proposals and pitches from start to finish. This includes strategic planning creative brainstorming and crafting compelling narratives that win accounts.
• Strategic Networking:Cultivate and maintain a strong network of industry contacts potential clients and key influencers to generate leads and position Burson as the agency of choice.
• Growth Strategy:Collaborate with senior leadership to develop and execute a proactive new business strategy for your practice or office identifying key markets and targets for expansion.
• Organic Growth:Deepen relationships with existing clients to identify and secure opportunities for account expansion transforming single projects into long-term strategic partnerships.

Leadership & Operational Excellence

• Talent Development:Mentor and coach junior staff to become future leaders. Foster a collaborative inclusive and high-performing team environment delegating strategic responsibilities to grow their capabilities.
• Financial Acumen:Drive profitability by managing client budgets resource allocation and key financial performance indicators for your portfolio. Ensure all account administration and billing are handled efficiently.
• Operational Oversight:Ensure all client work is executed to the highest standard on time and within budget. Champion agency best practices and the use of collaborative tools like SharePoint.
• AI Integration:Champion the strategic use of Generative AI tools across all communication programs to enhance planning ideation content creation and operational efficiency.

AI-Powered Intelligence & Performance

• Embeds Burson proprietary AI tools as a core part of the marketing workflow applying them to competitor research content development campaign performance analysis and audience strategy to make marketing decisions faster and more informed.

Social Influencer Skills

• Stay updated on social media trends and build relationships with key influencers and community contacts to optimize channels.

Experience that contributes to success:

• Postgraduate degree in any discipline or a professional qualification in public relations or marketing communications.
• 8 years of extensive experience in media relations content management and communications for Consumer Technology and Enterprise Technology clients.
• You must possess a strong familiarity with how Generative AI tools are used across communications programmes especially in planning research ideation content creation and daily operations to drive relevance and efficiency
• Strong track record of driving agency growth through new business development identifying opportunities and leading end-to-end proposal and pitch processes.