Account Based Marketing Manager (Public Sector), Field Marketing-APJ

AWS Marketing leads the charge in cloud innovation inspiring and empowering customers and partners to unlock their cloud potential. We shape AWSs industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions while driving customer growth across our vast service portfolio. Our team delivers personalized connected experiences that foster AWS adoption across diverse industries continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing contributing to strategic initiatives that respond to evolving technology industry and customer requirements. Youll collaborate globally to translate complex technology into clear valuable solutions creating impactful programs that drive AWSs growth in an inclusive collaborative environment where diverse perspectives and bold thinking thrive.

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within the Public Sector Business Segment in India. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives focused on digital transformation and cloud adoption.

The ABM Manager will own the end-to-end execution of territory ABM programs working backwards from customer needs to create data-driven multi-channel campaigns that accelerate pipeline and revenue growth for strategic accounts in the Indian market. This role requires strong project management skills analytical capabilities and the ability to influence cross-functional stakeholders while building strategic partnerships across enterprise technology solutions.


Key job responsibilities
Develop and execute comprehensive account-based marketing campaigns targeting high-value accounts in the Public Sector Business Segment in India
Design and implement multi-touch multi-channel ABM programs that align with account-specific business objectives and buying journeys
Create personalized engagement strategies for target accounts including executive roundtables customer events and bespoke content experiences
Plan and execute strategic events including executive briefings industry forums and account-specific workshops to drive engagement and pipeline acceleration
Collaborate closely with sales teams to develop account plans and coordinate marketing activities that support account penetration and expansion
Leverage intent data and account intelligence to identify engagement opportunities and optimize campaign tactics
Analyze campaign performance at the account level and provide strategic data-driven recommendations for continuous optimization
Manage relationships with vendors and agencies to deliver high-impact ABM programs and events

- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience producing marketing promotional material for Owned & Operated channels
- Experience in brand identity and voice development
- Experience utilizing systems and tools involving email web analytics and CRM (Marketo Tableau Salesforce etc.) for targeting segmentation reporting for demand generation

- Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
- Experience creating brand marketing content

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.