Public Relations Manager

Location: Hong Kong

Industry Scope: Energy Sustainability &/or Beauty

Experience Level: 46 Years

We are seeking an energetic strategically minded and self-sufficient Public Relations Manager to join our team in Hong this high-impact role you will lead regional corporate communications brand PR and media relations across the Asia-Pacific region with a strong focus on Mainland China and Greater China markets.

The ideal candidate blends high-level strategic thinking with hands-on execution. You have a proven track record navigating the intersection of Energy Sustainability and/or Beauty bringing established networks with top-tier Chinese and regional media outlets.

• Regional Strategy & Execution: Develop and execute end-to-end PR and communication strategies across APAC driving regional brand visibility while tailoring messages to local market nuances.
• Chinese Media Relations: Leverage an established network of trade corporate and lifestyle journalists editors influencers and key opinion leaders (KOLs) across Mainland China Hong Kong and Greater China.
• Industry Positioning: Craft compelling narratives around sustainability initiatives energy transitions and clean/innovative beauty trends to position the company as an industry leader.
• Agency & Stakeholder Management: Direct agency partners manage press releases organize regional media tours press conferences product launches and high-profile industry events.
• Crisis & Issues Management: Act as a key advisor during sensitive situations preparing reactive statements media Q&As and managing brand reputation across Chinese and regional media channels.
• Cross-Functional Collaboration: Serve as a proactive team player working closely with marketing corporate sustainability legal and executive leadership teams to ensure messaging alignment.
• Social Media Strategy: Develop content strategies for channels like Douyin WeChat and Weibo that align with each platforms focus and taps into current trends to increase reach.

• Experience: 57 years of progressive PR and corporate communications experience in Hong Kong or APAC.
• Agency Background: Prior PR agency experience is ; in-house experience alongside agency background is a strong plus.
• Industry Expertise: Direct experience managing PR campaigns in at least two of these sectors: Energy Sustainability/ESG or Beauty/Personal Care.
• Language Skills: Bilingual fluency in English and Mandarin (spoken & written) is essential given the heavy focus on Mainland Chinese media relations. Cantonese proficiency is an advantage.
• Media Network: Proven active contacts with business sustainability tech and lifestyle media in Greater China and Mainland China.
• Mindset & Work Style: Highly self-sufficient resourceful and capable of leading initiatives independently while maintaining a collaborative team-first approach.