Market Activation Manager
Job Location:
Salary:
Experience Required:
Posted:
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Vacancies:
Job Summary
- Lead go-to-market planning and execute product launches end-to-end
- Translate complex changes into clear actionable business readiness plans
- Coordinate across business tech and operations to ensure seamless rollouts
- Drive frontline readiness through training communications and engagement
- Run pilot programs gather insights and manage Go/No-Go decisions
- Support customer activation across digital and service channels
- Track adoption performance and benefits post-launch
- Ensure compliance with governance and regulatory requirements
- Manage multiple initiatives in a fast-paced delivery environment
- 38 years experience in financial services (product marketing or change)
- Hands-on experience in go-to-market or change delivery
- Strong communicator with the ability to influence across teams
- Structured proactive and delivery-focused mindset
- Familiarity with digital products and Agile environments is a plus
- Based in Hong Kong (onsite at client office)
- Fluent English required; Cantonese & Mandarin strongly preferred
- Working within a leading Retail & Wealth Banking environment
Required Skills:
