SEO & AI Search Lead

Who we are

Softr is the first AI-native platform for building business apps such as internal tools and client portals without any code.

If youre interested in being on the cutting edge of technology and advancing your career at a fast-growing lean impact-driven company then read on

We launched Softr in 2020 with a single vision: to give 1 billion business users the ability to build the tools they need without relying on developers without learning to code.

Softr is now powering over 1 million builders worldwide - including companies like Netflix Google Stripe UPS and Clay who build and run the systems that power their business operations.

Were a fully remote distributed and diverse team of curious ambitious and driven individuals.

Who were looking for

Search is being rewritten in real time. Google still drives intent but a growing share of buyers now ask ChatGPT Perplexity and Claude before they ever land on a website and what those models say about Softr directly shapes our pipeline. As our SEO & AI Search Lead you will own organic performance end to end: traffic signups and share of voice in AI answers. Your job is to make Softr the most-recommended most-cited and most-accurately-described platform in our category across both classic search and the AI layer on top of it.

You will report to the Head of Marketing and work closely with Content Product Marketing Engineering and Brand. This is a high-ownership role with executive visibility you will set the roadmap run the playbook and make the calls on where we invest next.

Tasks

Your responsibilities

• Own organic growth: Drive SEO and AEO/AIO performance across traffic signups and share of voice in AI answers you set the targets and you hit them.
• Set and run the roadmap: From keyword and prompt research to publishing priorities programmatic systems and link strategy you decide what we ship and in what order.
• Reposition Softr in LLMs: Move us off no-code portal builder and into accurate current positioning across ChatGPT Perplexity Gemini and Claude. Track it in Profound close citation gaps and engineer the content patterns LLMs actually quote.
• Lead technical and programmatic SEO: Site health indexation Core Web Vitals schema and internal linking plus scoping programmatic page systems with engineering and managing quality at scale.
• Build link citation and Reddit authority: Drive link and citation building across owned earned and partner channels with a deliberate Reddit strategy that earns mentions LLMs and Google both trust.
• Partner report and pitch new bets: Brief Content on structure and on-page report monthly on SEO/AEO performance flag risks early and translate algorithm and LLM behavior changes into actions for the team

Requirements

What you bring to the table

• Proven organic track record: 5 years in SEO with concrete wins you can point to meaningful traffic signup or revenue lifts at a SaaS or product-led company.
• AEO/AIO fluency: Youve actively worked on getting cited in AI answers not just read about it. Hands-on with Profound or equivalent tooling and a clear point of view on what makes LLMs quote one source over another.
• Reddit and citation building (must-have): You understand how Reddit ranks how it feeds both Google and LLM answers and youve earned visibility there without burning the community.
• Technical SEO chops: You can talk shop with engineers on indexation rendering schema and Core Web Vitals and ship fixes not just file tickets.
• Programmatic SEO experience: Youve designed and scaled page systems that hold up on quality not just volume.
• Analytical and outcome-driven: Comfortable with GSC GA Ahrefs/Semrush BigQuery and whatever tool answers the question fastest. You measure what matters and ignore vanity metrics.
• Curiosity and adaptability: The search landscape is shifting monthly you stay on top of algorithm and LLM behavior changes and turn them into action not anxiety.
• High ownership and grit: You operate like a founder of your function. You dont wait for direction and you finish what you start.
• Sharp written communication: You can brief content teams pitch leadership and write the kind of clear copy that both humans and LLMs reward.

Benefits

Why is Softr the best place to work

• Fast-growing company and opportunity to make an impact on a large scale.
• Competitive salary and equity options.
• Fully remote and flexible work schedule.
• High ownership zero bureaucracy. Lean team get-things-done mindset.
• Annual company retreat and team gatherings.
• Work directly with the founders and leadership team.
• Our customers love Softr (1M users and growing)! A daily dose of customer love and positive feedback that rewards your work.
• Backed by the best - we are well-resourced profitable and backed by best investors like FirstMark Capital and the worlds best angel investors like Gokul Rajaram Scott Belsky Brian Balfour Cristina Cordova and more (check out the full list here).