Sales Development Representative (SDR) (fmx)

Most SDR jobs are about volume. Dial fast pitch fast get the meeting. Thats not what we do.

Our SDRs run calls that go 15 to 30 minutes mapping a prospects pain tying it to real business impact and building a case worth someones hour before an AE ever sees a meeting in their calendar. If a meeting doesnt meet that bar the AE rejects it and sends it back to the SDR. That feedback loop is what keeps the standards high.

If you want to jumpstart your sales career & actually learn the craft instead of just grinding dials this is the role.

What Youll Do

This is a cold-calling role. The phone is the primary tool not a fallback after email and LinkedIn havent worked. Youll be calling into mid-market and enterprise companies (150-5000 employees) reaching people who didnt ask to hear from you and turning those conversations into qualified pipeline. The goal is booking meetings that convert into deals.

• Run qualification calls long enough to understand whats actually broken in a prospects business

• Build a pain chain: connect the symptom to the root cause to the cost before handing anything to an AE

• Follow up on accounts that dont pick up and find a smarter angle when the obvious one doesnt work

• Do enough research before a call that youre not learning the basics during it

• Keep HubSpot accurate so your pipeline reflects reality not optimism

• Work closely with your AE so what you hand off actually lands

Who you are

You dont need years of sales experience but you do need some. And you need to take phone conversations seriously not just be willing to make them.

• Some hands-on experience in sales or outbound customer-facing work

• You pick things up fast and apply feedback not just acknowledge it

• Youre comfortable on the phone with strangers and can hold a real conversation without a script to fall back on

• Fluent German functional English

• You know where you want to go (AE commercial whatever it is) and youre honest about it

Whats different here

You wont be measured on dial counts. If youre good you wont need 150 calls a day to hit your number. What you will be measured on is whether the meetings you book actually progress and youll know pretty quickly when they dont.

Youll also deal with accounts that have been approached before contacts whove heard the pitch and gatekeepers whove mastered the brush-off. Persistence here doesnt mean calling 50 more times. It means finding a different angle a better entry point a reason for them to pick up.

Why doinstruct

• Youll get coaching from one of Germanys top sales trainers (Jiri) alongside day-to-day learning from an SDR lead whos among the best in the country

• Your pipeline is visible and your impact is direct with no ambiguity about whether youre contributing

• Honest culture: we tell people whats working and what isnt in both directions

• 400 customers Series A funded <2% churn: the product is a genuine must-have which makes your job easier

A little glimpse into what a GTM Team Meet-up can look like:

At doinstruct you can make full use of your skills and play an active role in the further development of our start-up. And yes we attach great importance to a positive working atmosphere maximum transparency communication at eye level and support every step of your personal and professional development.

Even if you dont tick all of the boxes but you are motivated and want to work with us you are very welcome to apply.

We embrace diversity and hire people based on their ability to perform a job. People of any race gender gender expression sexual orientation religion age disability political opinion or marital status are welcome at doinstruct.

For questions or remarks please reach out to our Talent Acquisition Manager Leonard at

Required Experience:

IC