Performance Copywriter – 100 Remote

Location: Germany (fully remote)
Contract: Permanent full-time
Salary:/ year
Holiday: 25 days
Probation: 6 months

The company

Youll be joining a small high-performance team managing over 65 million in annual ad spend across Google and native ad platforms for 40 D2C brands. No bureaucracy no slow decisions what counts here is data speed and quality. The team is fully remote and laser-focused on one thing: ads that convert.

Your responsibilities

• Write high-converting advertorials and long-form sales copy for D2C health beauty and supplement products (target audience: 45 sceptical has been let down before your job is to convince them)
• Develop winning angles by mining reviews forums support tickets and ad data to uncover the real buying motive behind every purchase
• Work with in-house AI pipelines to generate first drafts then refine them until theyre indistinguishable from human writing unedited AI output is never acceptable
• Read your own numbers and act on them: if an advertorial is underperforming on CTR or CVR diagnose whether the hook lead or angle is the problem and have an improved version live within 24 hours
• Deliver multiple test variants in parallel fast without sacrificing quality

What you bring

Must-haves:

• 23 years of direct response or performance copywriting experience (agency or freelance)
• Native-level German (C2) non-negotiable
• Solid command of DR fundamentals: hook PAS mechanism proof objection handling CTA
• Ability to work independently without micromanagement and hit deadlines consistently
• Comfort with AI tools and the ability to elevate AI output to human-quality copy

Nice-to-haves:

• Experience writing advertorials for native ad platforms (Taboola Outbrain)
• Background in D2C niches: health beauty supplements
• Familiarity with the Google Ads ecosystem

Dealbreakers:

• Submitting unedited AI-generated copy
• Unable to demonstrate data-driven optimisation of past work
• Less than native-level German proficiency

What you get

• 100% remote work from anywhere in Germany
• annual salary depending on experience
• 25 days holiday
• Workcations in company-booked villas
• Personalised benefits package
• Access to real budgets (65M/year) and direct performance feedback on your copy
• Modern AI pipelines that handle the routine and free up your creative energy
• Steep learning curve inside a small focused team that moves fast

Hiring process

1. Application
2. Typeform questionnaire
3. Paid trial task (advertorial / long-form copy)
4. Culture & skill-check interview
5. Final conversation with leadership