German Speaking Performance Marketing Lead

• Work Arrangement: 100% Remote (EU-wide; Headquarters in Bochum Germany)
• Engagement: Full-Time
• Required Experience: 5 years
• Language Skills: Fluent or C2-level German & Professional English
• Total Compensation: 80000 OTE for German hires (68000 Base 12000 Performance Bonus; scaled by region for non-German EU hires)

Are you an analytical growth marketer who thrives at the intersection of online retail software-as-a-service and Shopify We are searching for an autonomous Performance Marketing Lead to overhaul and direct our growth strategy starting on Day 1.

In this position you will take charge of our paid acquisition channels (spanning Google LinkedIn Shopify and Content Syndication) to acquire high-converting B2B prospects and drive installations across our suite of Shopify applications. You will design structured marketing systems execute data-backed experiments and pave the way to assemble and lead your own marketing unit within the next 1 to 2 years.

• Multi-Channel Strategy & Execution: Oversee scale and refine paid campaigns on Google Ads LinkedIn Ads Shopify Ads and Content Syndication networks.
• Acquisition & Conversion: Guide qualified B2B prospects to our Shopify App Store listings turning casual interest into active installs and long-term client value.
• Operational Systems: Design well-documented repeatable workflows with clear metrics and transferrable playbooks.
• Experimental Growth: Use an evidence-backed approachhypothesizing testing analyzing and continually optimizing campaign efficiency.
• Analytics Architecture: Set up precise measurement frameworks and visual tracking dashboards utilizing GA4 GTM Looker Studio or equivalent tools.
• Cross-Functional Alignment: Coordinate with Product and Success teams to support new feature rollouts upsells and cross-promotions.
• Leadership Pipeline: Lay the structural groundwork to recruit train and manage a dedicated marketing team within 12 to 24 months.

• Track Record: 5 years in performance marketing (ideally 47 years) managing multi-channel paid acquisition within e-commerce B2B SaaS or the Shopify ecosystem.
• Ad Platform Expertise: Direct expertise running B2B lead generation via Google Ads and LinkedIn Ads focused on qualified sales leads.
• Metric-Driven Mindset: Mastery of growth metrics (CAC CPL ROAS conversion percentages traffic volume) with an emphasis on data-backed choices.
• Systemic Approach: Ability to establish scalable frameworks rather than simply executing ad-hoc tasks.
• MarTech Proficiency: Experience using CRMs and automation suites (e.g. HubSpot) along with tracking tools (GA4 GTM Looker Studio).
• Fluency: Fluent or C2-level mastery of German to engage the DACH target audience effectively.
• Remote Competency: High autonomy self-discipline and strong accountability working asynchronously.
• Travel: Ability to attend two in-person team offsites each year (23 days per event).

• Direct background marketing apps inside the Shopify App Store.
• Familiarity with Product Marketing Lifecycle Management or Customer Marketing.
• Prior supervisory experience or a demonstrated aptitude for leadership.

• Strategic Freedom: Complete creative control to build the acquisition engine for a profitable app portfolio supporting 13000 active paying subscribers.
• Career Advancement: Clear progression path to Senior Marketing Lead and team manager within 12 years.
• Remote Independence: Complete flexibility to work anywhere within the EU complemented by twice-yearly team gatherings.
• Competitive Compensation Structure (German Benchmark):
  • Base Pay: 68000 gross p.a.
  • Variable Incentive: 12000 target p.a.
  • Target Earnings (OTE): 80000 p.a.
  • Note on EU Locations: Compensation for non-German EU residents will be adjusted to local market standards via our Employer of Record (EOR) partner.
• Perks & Lifestyle: Location-dependent benefits through our EOR which may include bicycle leasing (JobRad) transit passes private pension contributions (BAV/VWL) fitness subsidies (Urban Sports) and mental health resources.
• Human-Centric Culture: An authentic collaborative work environment that prioritizes open feedback mutual trust continuous learning and strong personal connections.

We believe top-tier results come from genuine collaboration transparency and mutual respect. We value follow-through clarity and authenticity over corporate jargon. Errors are viewed as team learning experiences ensuring that human connection remains at the core of our technical innovation.