Demand Generation Manager

About Kaseya

Kaseya is the leading provider of AI-powered IT management and cybersecurity software serving Managed Service Providers (MSPs) and internal IT organizations worldwide. Our comprehensive platform helps organizations efficiently manage secure and automate their IT environments driving operational efficiency and long-term business success.

Backed by Insight Partners a leading global software investor Kaseya has experienced sustained double-digit growth and continues to expand its global footprint. Today Kaseya supports customers in more than 20 countries and manages over 15 million endpoints worldwide.

Founded in 2000 Kaseya has built a culture centered around innovation accountability and results. We are a high-growth high-performance organization that values individuals who are driven adaptable and committed to delivering exceptional outcomes for our customers and teammates alike.

At Kaseya success comes from embracing challenges moving with urgency and continuously raising the bar.

The Demand Generation Manager EMEA supports the planning and execution of integrated multi-channel campaigns that drive measurable pipeline across Kaseyas EMEA customer segments. Based in Reading UK this role focuses on executing demand generation programs across digital channels supporting the full process from audience targeting and campaign setup through to lead capture qualification and sales handoff.

Working closely with the Director Marketing EMEA Segment Leads Data and Analytics teams and sales development teams the role is responsible for helping deliver qualified leads and pipeline while continuously improving campaign performance and cost-per-lead efficiency.

Native German speaker with full professional proficiency in English (required)

Key Responsibilities

Support the execution of the EMEA demand generation plan including campaign calendar coordination channel execution and tracking MQL performance across markets

Execute paid and owned campaigns across LinkedIn Google Ads display email and content syndication channels to generate qualified leads and pipeline

Manage campaign setup and lead capture processes including landing page coordination form optimisation and alignment with lead scoring and sales handoff processes

Work with intent data platforms and internal data teams to identify target accounts and support campaign targeting

Monitor campaign performance and collaborate with the Data and Analytics team to track CPL MQL volume and quality pipeline contribution and channel ROI

Coordinate with external agencies media partners and freelancers to ensure campaigns are delivered on time and meet agreed performance standards

Work closely with Segment Leads and Campaign Managers to ensure campaigns align with target audiences and commercial priorities

Support account-based marketing initiatives by assisting with target account lists digital campaign setup and coordination with sales development teams

Contribute to post-campaign analysis and optimisation identifying improvements and applying insights to future campaigns

What Youll Bring

3 years of experience in B2B demand generation digital marketing or growth marketing within the IT software or technology sector

Understanding of the IT landscape and how technology buyers evaluate solutions across areas such as IT management cybersecurity cloud or SaaS

Hands-on experience supporting or executing multi-channel campaigns with a focus on lead generation and pipeline contribution

Practical experience with core demand generation channels including LinkedIn Ads Google Ads email marketing and content syndication

Familiarity with marketing automation platforms and CRM systems used for lead management and campaign tracking

Analytical mindset with the ability to review campaign data identify optimisation opportunities and communicate insights clearly

Strong organisational and project management skills with the ability to manage multiple campaigns simultaneously

Experience working with agencies or media partners is beneficial

Additional information
Kaseya provides equal employment opportunity to all employees and applicants without regard to race religion age ancestry gender sex sexual orientation national origin citizenship status physical or mental disability veteran status marital status or any other characteristic protected by applicable law.