Marketing Operations Lead

The Marketing Operations Leadis responsible for establishing and operating SCORs marketing operations function across business units: Property & Casualty (P&C) and Life & Health (L&H). The role owns the marketing automation ecosystem ensuring data quality lead management campaign execution and performance measurement while implementing robust governance and GDPR-compliant processes.

Acting as the central point of contact between Marketing IT Compliance Data Governance and business stakeholders the role develops standards processes and reporting frameworks that enable scalable efficient and compliant marketing activities while driving continuous improvement and business impact.

Key duties and responsibilities:

1. Marketing Automation Platform & Data

• Lead a benchmark of our marketing technology stack (current: Pardot / Account Engagement Salesforce) and recommend the path forward before further investment

• Own the marketing automation platform as Product Owner: configuration campaign builds workflows and integrations

• Ensure reliable real-time synchronization between Salesforce and the automation platform

• Own data quality end-to-end: deduplication bounce and unsubscribe processing consent records and suppression list management

• Maintain a clear data model for contacts and campaigns (fields attributes consent status) so the same information means the same thing across P&C and L&H.

2. Governance & Compliance

• Define and enforce clear governance: roles responsibilities and a standard campaign validation process across P&C L&H IT and Compliance

• Centralize all campaign sends through the authorized platform

• Ensure GDPR-compliant practices across campaigns: legal basis consent tracking configuration and opt-out management

• Monitor send volume and frequency per contact to avoid over-solicitation of brokers cedents and clients and manage complaint and unsubscribe signals

• Partner with Legal/Compliance and IT/Data Governance to remediate deliverability issues and protect domain

3. Performance KPIs & Reporting

• Define marketing KPIs in collaboration with the Global Head of Marketing and build and maintain the Group performance dashboard

• Track and report on campaign performance deliverability health and funnel metrics

• Provide regular structured reporting to the Global Head of Marketing and leadership

4. Lead Management

• Own lead scoring segmentation and nurture workflow design

• Ensure clean timely handoff of qualified leads to business teams

• Track lead-to-opportunity performance in partnership with business teams

5. Enablement Documentation & Stakeholder Engagement

• Act as the day-to-day interface with IT Compliance/DPO Data Governance and business teams across P&C and L&H

• Build and maintain a campaign governance playbook: standards templates and approval process.

• Train and onboard the L&H and P&C contributors on tools process and best practiceRepresent Marketing Operations in relevant cross-functional forums (e.g. data governance IT security) as the functions single point of contact reputation.

Required experience & competencies

• 8 years minimum of experience in marketing operations CRM/marketing automation or related roles.

• Experience in B2B financial services or (re)insurance is a strong plus

• Hands-on expertise with Salesforce and a marketing automation platform (Pardot/Account Engagement Marketo HubSpot or similar)

• Solid understanding of data governance and GDPR / consent management requirements

• Equally comfortable operating strategically (governance KPIs) and hands-on (tool configuration data hygiene)

• Comfortable building process documentation and structure from scratch in an environment where marketing operations doesnt yet exist as a formal function

• Rigorous autonomous and able to bring clarity to an ambiguous fast-evolving environmentProven track record influencing and aligning cross-functional stakeholders: IT Compliance Data and business teams.

Required Education

Masters degree in Marketing or equivalent