Social Media Specialist

Job Description

Duties & Responsibilities

• Creating, managing, and maintaining Facebook, Instagram, Linked-in & YouTube advertising campaigns.
• Help identify target audiences and plan media campaigns.
• Optimize plans and budgets according to the best media mix.
• Developmonthlyreport delivering analytical outcomes, further recommendations and actions plan.
• Creatingmonthlymedia buying sheet to set monthly targets
• Ensure ads are creative and displayed appropriately.
• Monitor costs and return on investment (ROI).
• Responsible for executing integrated digital media campaigns.
• Analyzing business performance with the help of digital tools and reports.
• Developing performance campaigns on Facebook / Instagram / Linked-in and Google.
• Define most important social media KPIs.
• Develop amonthlyposting timeline (Date, Hour).
• Generating Leads campaigns (s) through a different platform (s).
• Monitoring digital campaigns on different platforms.
• Suggest and perform current benchmark trends and audience preferences through ongoing research.
• Reportweeklyon the performance of each platform and provide constructive feedback.
• Set specific objectives and report on ROI.
• Producing digital campaign execution and reporting.
• Creating digital media marketing plans and media strategy.
• Develop, implement and manage our digital media marketing strategy.
• Manage and oversee social media Ads.
• Measure the success of every social media campaign.
• Stay up to date with the latest social media best practices and technologies.
• Recommending new ideas and concepts for social media content to improve digital media marketing performance.

Job Requirements

• Minimum 3 -5 years of experience.
• Fluency in English
• Experience in searching platforms and media buying
• Excellent understanding of social media concepts & trends.
• Excellent understanding of marketing concepts.
• Impeccable attention to detail.
• Advanced skill level with Adobe Creative Suite: Photoshop, Illustrator, After Effects, InDesign, etc