Social Media & Marketing Specialist

About the Job

• Monitoring / coordinating the plans execution, performance and ROI .
• Conducting marketing researches.
• Understanding market needs and customer’s requirement.
• Develop personas, value propositions and messaging for each of the key segments
• Analyze and report trends over time and use these insights to build more effective campaigns
• Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc)
• Support in preparing communication: newsletters, surveys and ensuring timely dispatch.
• Send timely, relevant communications through full mix of channels and optimize the effectiveness of these channels
• Monitor and adjust digital marketing activity based on performance metrics
• Develop marketing budgets in line with plans and maintain budget trackers job requirements

Job Requirements

• 4-8 years of experience in marketing
• Strong written and verbal communication skills
• Skilled in writing and editing content with an attention to detail
• Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events
• Analyze, optimize campaigns on daily basis
• Daily, weekly, monthly analysis and come up with insights and optimize accordingly
• Achieving KPIs within the allocated budget