segment marketing manager
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Job Summary
Support Opco marketing leader to develop marketing annual plan and marketing initiatives to drive business growth.
Drive & implement marketing initiatives independently (tactics) that are aligned with marketing priorities (e.g. product X in segment Y) and support Sales team with near-term objectives to drive leads collection and funnel conversion (e.g. own creation of sales tools brochures digital nurturing campaign webinar etc.).
Drive customer engagement through omni channel value selling communication and content innovation.
Cooperate with Product Marketing team to develop portfolio strategies workflow solutions and value propositions for key applications and products.
Work directly with MarCom to build content & activity needed for initiatives
The essential requirements of the job include:
Minimum of 5-year marketing experience in B2B sectors preferably biotech life science or adjacent industry
Strong abilities in data analytics and customer insights
Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate.
Team oriented ability to motivate and work well with diverse cross-functional teams.
Excellent oral and written communications skills
Ability to create content for omni channel marketing.
Join our winning team today. Together well accelerate the real-life impact of tomorrows science and technology. We partner with customers across the globe to help them solve their most complex challenges architecting solutions that bring the power of science to life.
For more information visit .
Required Experience:
Manager
About Company
WHO WE ARE We are a global science and technology innovator committed to helping customers solve complex challenges and improving quality of life around the world. These are the moments that make a difference. Performing a delicate operation on an unborn baby. Minimizing waste at ever ... View more
