Marketing Director

This role is responsible for developing and executing a comprehensive integrated brand strategy for assigned pharmaceutical portfolio in China market. By leveraging deep insights into healthcare policy trends clinical data and patient journeys this role will define differentiated value propositions that drive market share expansion and brand equity. This role requires close collaboration with cross functions to ensure all activities adhere to strict regulatory standards while achieving ambitious business objectives.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition turn ideas into world-changing realities and join an organization where every voice makes a difference and every difference builds a healthier world.

Key Responsibilities

• Develop integrated brand plans aligned with global strategy and local dynamics. Quantify market opportunities manage product lifecycles and define scientifically accurate value propositions.
• Drive competitive analysis and win/loss tracking. Orchestrate customer research to uncover prescribing behaviors and payer criteria enabling precise segmentation policies.
• Lead cross-functional product launches. Execute marketing strategies and pricing/VBP strategies to ensure seamless synchronization between local execution and global brand strategies.
• Optimize marketing ROI through disciplined budget management. Proactively mitigate regulatory reputational and access risks in full compliance with industry codes.
• Lead communications team and partner with field marketing teams to deploy integrated omni-channel campaigns that synchronize regional tactics with global brand strategies.
• Lead coach and evaluate a high-performing marketing team. Foster a culture of innovation close skill gaps through targeted training/coaching and optimize resource allocation.

Qualifications:

• Bachelors degree required; Masters degree in Pharmacy Life SciencesClinicalor Public Health strongly preferred.
• Minimum 10 years in pharmaceutical marketing specific experience in Contrast Media Radiology or Diagnostic Imaging being highlypreferrable.
• Deep understanding of drug development lifecycles regulatory compliancepharmacovigilance.
• Leadership skills to lead and influence teamstoshape growth vision and marketing strategy.
• Excellent oral and written communications skills. Excellent stakeholder management skills.
• Strong ability to translate complex clinical data into compelling commercial messages.

Inclusion and Diversity

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus and drive ownership always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything youd expect from an organization with global strength and scale and youll be surrounded by career opportunities in a culture that fosters care collaboration and support.