PR & Product Communications Manager

This position assists the Head of Marketing Comms APAC in product communication including campaigns paid media and event creation with a strong focus on PR and media. He/she is responsible for working closely across different markets and management stakeholders to develop and implement PR strategy to increase media coverage and build company reputation. With additional responsibility in product communications for B2B and second line brands.

Brand Owner

Brand owner for Continental brand & second-line brands
Maintain brand integrity across all company marketing initiatives and communications

Product Communication; Strategy & Execution

Lead create and execute product communication strategy in APAC to create and maintain a favorable brand  image for Continental in APAC

Collaborate with APAC and Global Product and Digital Solutions teams to develop or adapt product (product factbook factsheet) and communications (key visuals videos etc) materials for new products
 Comms owner to develop and create second-line product communications materials
 Build senior management PR profile in relevant PR media and social channels

Campaign Creation 

Assist to execute best-in-class campaigns and programs from inception through delivery to achieve business objectives.
Work with in-market MarComms teams to align and ensure usage adaptation. and execution in local markets.
Develop tools and methods to measure campaign KPIs and effectiveness 

Online Internal Communication 

Owner for APAC Internal Communications editorial planning and release
Support global internal communication initiatives to provide APAC topics to enhance visibility of regional activities

PE Comms & Spending 

Manage the PE Comms budget in related spending projects and activities
Liaise with Controlling team to ensure spending is on track 

Global Project Management & Implementation 

Participate in regional and global project teams as required
Key user for global tools
Enhance visibility of APAC MarComms activities within the global PR & Marketing community

Media Tests

Develop and support APAC markets build up media testing capacities
Work with R&D and product management team to develop testing programs and work with in-market team to execute 

Brand Health Track

work closely with markets and global marketing team to track brand awareness in the region

Qualifications :

University or Masters Degree in Business Marketing Public Relations Journalism Communications or a related discipline.
Understanding of the tire industry or automotive aftermarket industry a plus.

8 years experience in Marketing roles in similar industries or agencies
 5 years of PR / Media with proven track record required

Additional experience in other disciplines and functions a plus

Strong project management.
Ability to inform and influence key stakeholders.
Strong in execution ability to work with cross-functionally

Deliver passion and commitment to steer peers and influence without authority.
Have managed and led projects on regional and global levels.

English native (written and spoken)
Chinese or other Asian language or cultural knowledge a plus.
International working experience is a must.

Additional Information :

Ready to drive with Continental Take the first step and fill in the online application.

Remote Work :

No

Employment Type :

Full-time