Launch Excellence Lead

岗位名称

Launch Excellence Lead (Sr. Marketing Manager) / 上市卓越负责人高级市场经理

岗位目标与背景

ORBU未来将有多个新产品上市为更好实现卓越上市优化上市前准备并明确策略方向设立Launch Excellence Lead (Sr. Marketing Manager)岗位该岗位将从业务视角负责ORBU新产品在Brand Lead正式到岗前的上市前准备工作作为关键业务接口对接产品相关事务协同CSIMarket AccessMedicalMarketingSupplyRegulatory及Global等团队确保产品关键里程碑按期甚至加速达成并为后续Brand Lead顺利接手奠定基础

主要职责

牵头ORBU新产品在Brand Lead到岗前的上市前规划和准备工作明确关键工作路径时间表和交付物

作为业务端关键接口对接新产品相关事务推动跨部门信息同步问题解决和资源协调

协同CSIMarket AccessMedicalMarketingSupplyRegulatory及Global团队确保上市策略获批路径准入策略医学证据供应准备和商业化计划保持一致

推动关键上市里程碑达成主动识别风险依赖项和加速机会并建立问题升级与决策机制

基于市场洞察竞争格局患者路径和业务机会制定初步产品策略市场评估及中长期forecast model

支持新产品商业案例优先级排序和资源投入建议为管理层决策提供业务分析和建议

建立上市准备治理机制包括项目节奏跨部门例会行动追踪风险管理和关键决策记录

在Brand Lead到岗后完成策略方向项目进展关键风险利益相关方和下一步行动的系统性交接

任职资格与能力

8年以上医疗/制药行业经验具备NPP新产品规划或咨询经验者优先

具备市场部或商业化岗位的新产品上市经验熟悉从早期规划到上市准备的关键流程

能独立制定产品策略市场评估和中长期forecast model具备较强的商业判断和数据分析能力

有肿瘤领域经验者优先

英语书面及口头沟通流利能高效对接Global团队

具备优秀的跨部门沟通协调和影响力能在矩阵组织中推动无直接汇报关系团队达成共识和行动

具备优秀项目管理能力能独立并行推进多个复杂项目确保关键里程碑按期交付

具备较强的结构化思维问题解决能力和风险预判能力

熟练使用PowerPointExcel等办公工具具备forecast建模和业务分析能力

岗位价值

提升ORBU新产品上市前准备的系统性前瞻性和执行效率

在Brand Lead到岗前补位关键业务牵头角色减少上市准备空窗期

加强中国团队与Global团队在策略证据资源和时间表上的对齐

通过统一项目治理和风险管理机制提升跨部门协作效率和决策质量

帮助ORBU更早识别上市机会和潜在风险推动关键里程碑按期或加速达成

Job Position

Launch Excellence Lead (Sr. Marketing Manager)

Objective and Background

ORBU is expected to launch multiple new products in the coming years. To enable launch excellence strengthen pre-launch readiness and clarify strategic direction the Launch Excellence Lead (Sr. Marketing Manager) role will be established. From a business perspective this role will lead pre-launch preparation before the Brand Lead is fully onboarded. The role will serve as the key business interface for product-related matters work closely with CSI Market Access Medical Marketing Supply Regulatory and Global teams ensure critical milestones are achieved on time or accelerated and enable a smooth transition to the future Brand Lead.

Role and Responsibility

Lead pre-launch planning and readiness for ORBU new products before Brand Lead onboarding including workplan timeline and key deliverables.

Serve as the key business interface for new product-related matters driving cross-functional communication issue resolution and resource coordination.

Partner with CSI Market Access Medical Marketing Supply Regulatory and Global teams to align launch strategy approval pathway access strategy evidence plan supply readiness and commercialization plan.

Drive critical launch milestones proactively identify risks dependencies and acceleration opportunities and establish escalation and decision-making mechanisms.

Develop initial product strategy market assessment and mid-to-long-term forecast model based on market insights competitive dynamics patient journey and business opportunities.

Support business case development prioritization and resource allocation recommendations to inform management decisions.

Establish launch governance including project cadence cross-functional meetings action tracking risk management and key decision documentation.

Ensure a structured handover to the Brand Lead once onboarded including strategic direction project status key risks stakeholder map and next-step actions.

Professional Qualification & Skills

8 years of healthcare/pharmaceutical industry experience; NPP new product planning or consulting experience is preferred.

Proven new product launch experience in marketing or commercial roles with solid understanding of key processes from early planning to launch readiness.

Ability to independently develop product strategy market assessment and mid-to-long-term forecast models with strong business acumen and analytical capability.

Oncology experience is preferred.

Fluent written and verbal English communication skills with ability to collaborate effectively with Global teams.

Strong cross-functional communication coordination and influencing skills with ability to drive alignment and action in a matrix organization without direct reporting authority.

Strong project management capability with ability to independently manage multiple complex projects and deliver key milestones on time.

Strong structured thinking problem-solving and risk anticipation capabilities.

Proficient in PowerPoint Excel and other office tools; strong forecast modeling and business analysis capability.

Added Value

Improve the systematic planning foresight and execution efficiency of ORBU new product pre-launch readiness.

Fill the critical business leadership gap before the Brand Lead is onboarded and reduce preparation downtime.

Strengthen alignment between China and Global teams on strategy evidence resources and timelines.

Improve cross-functional collaboration efficiency and decision quality through consistent project governance and risk management.

Help ORBU identify launch opportunities and potential risks earlier and drive critical milestones to be achieved on time or accelerated.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

To learn more about acceptable and prohibited uses of AI during the recruitment process please review our candidate AI-use guidelines available onPfizer Careers.