Assistant Sales Manager

Job Purpose

Lead and develop a sales team to accelerate Premium ON business growth in Shanghai through strategic wholesaler management best-in-class outlet execution and consumer market cultivation making Shanghai the national showcase for brand leadership.

What We Offer

Ownership of the most strategic trend-setting market in China with high internal visibility

The chance to shape premium lifestyle branding in one of the worlds most dynamic nightlife cities

Key Responsibilities

1. Deliver & Exceed Sales Targets

• Channel Strategy & Expansion
  • Design market expansion strategies optimizing channel network and resource allocation
  • Identify recruit and monitor potential wholesalers
• Outlet Execution Excellence
  • Lead the team to achieve superior presence visibility and activation in key outlets
  • Develop and maintain long-term relationships with key outlets
  • Actively pursue new business by developing new outlets and implementing promotions and marketing activities that drive offtake

o Partner with the KA (National Key Account) team to identify develop and manage key accounts

• Sales Planning & Analysis
  • Prepare accurate sales forecasts budgets and phasing plans
  • Identify growth opportunities through customer and channel insights analysis

2. Drive Category Growth & Brand Building

• Elevate brand image and gain market share across Premium ON channels

Work closely with the Trade Marketing team to co-develop and supervise execution of impactful brand activities promotional campaigns and consumer engagement programs ensuring seamless rollout of priority projects across Premium ON channels

3. Team Management & Sales Excellence

• Set clear execution standards and KPIs for the team and monitor the execution effectiveness to drive continuous improvement
• Coach and mentor team members through field accompaniment performance reviews and individual development plans
• Control trade spending budget effectively ensuring strong ROI
• Ensure full compliance with company code of conduct anti-bribery etc.

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