Strategy Director
Job Summary
About Ogilvy
Ogilvy part of WPP has been creating impact for brands through iconic culture-changing value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity innovating at the intersections of its advertising public relations relationship design consulting and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC signifying its ability todeliver creative solutions that drive unreasonable impact for clients and is a WPP company (NYSE: WPP). For more information visit and follow us on LinkedInXInstagram and Facebook.
About WPP
WPP is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit.
Strategy Director
About Ogilvy
Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting growing and retaining the best talent in the industry.
About the Role
Youre an experienced strategist whose proven smarts passion and curiosity have made you committed to helping clients understand and navigate our ever-changing world. Over the past 7 years youve worked at an agency honing your skill and craft as a planner. You effectively apply a number of tools and techniques to uncover articulate and architect hidden but undeniable insights and clear and compelling strategies that inspire unexpected ideas for brands to carve out a unique and differentiating place in the marketplace.
In addition across a number of complex clients of scale youve demonstrated your ability to collaborate well with creatives and accounts as a core member of the team. You provide business-relevant perspective on communication challenges. This typically involves developing an understanding of the market and competitive factors cultural headwinds and deep consumer understanding. You identify and prioritize opportunities and can help frame the overarching story of a project most often in a creative brief and comms strategy. Ultimately the job of the Strategy Director is to ensure that the team is set up to deliver not only solutions but also insight that helps clients make decisions about their businesses.
What Youll Do
- Lead the strategic planning process on key agency accounts
- Create compelling audience profiles that provide insight into behaviors attitudes lifestyle and usage to uncover meaningful insights
- Conduct in-depth scouting into cultural trends channel opportunities competitive activity and distill into actionable implications and recommendations.
- Lead Creative Brief writing
- Provide inspiration and ideas to creative teams as they begin the creative development process; act as a partner and sounding board during the creative process
- Lead or participate in the design fielding and moderation of qualitative and quantitative research studies
- Develop a deep understanding of all the data surrounding a clients business
- Build excellent relationships with creatives accounts and agency partners
- Be familiar with widely used and emerging tools and technology channels and terminology
What Youll Need
The Director role is an inspirational leader connecting the team to Ogilvys overall strategic processes to drive powerful brand building and best-in-class creative. This is a high visibility role which requires outstanding influential collaboration and communication skills:
- 7 years of strategic planning experience with a proven track record of transformational modern marketing work that has grown clients business.
- Experience in CPG health and automotive an asset
- Integrated planning experience with emphasis on storytelling
- Strong reputation for relationships with creative and account leaders and/or teams; is a creative thinker passionate about ideas.
- Can design and facilitate workshop activities to engage the client team in a creative problem-solving process.
- Has expertise in multiple business strategy tools frameworks and methods.
- Excellent verbal and written communication skills
- Youre as passionate about the world outside our walls as you are within them
How Well Support You
Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. Well empower you with the tools youll need to succeed. Well give you the autonomy to seek out new paths and better ways of doing things. Well support you with colleagues who are experts in their disciplines drawn from across the Ogilvy network. And well provide opportunities for you to do work of which youll be proud with people youll be proud to call your teammates.
Required Experience:
Director
About Company
At Ogilvy, we design the brand; we turn the brand into an experience; and we communicate the brand’s story. We make brands matter. Learn more about Ogilvy’s capabilities at Ogilvy.com.