Strategic Communications Specialist
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Job Summary
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Strategic Communications Specialist who will execute Geotabs communications strategy by developing and implementing impactful communication initiatives that build the companys reputation drive media engagement and advance business objectives. If you love technology and are keen to join an industry leader we would love to hear from you!
As a Strategic Communications Specialist your key area of responsibility will be executing communications strategies across media relations content creation and measurement to support Geotabs thought leadership and brand awareness goals. You will be responsible for managing media reporting programs coordinating campaigns and media briefings and building meaningful relationships with journalists and external stakeholders. You will also need to work closely with Geotabs Marketing team senior leaders and external media partners to ensure consistent and impactful storytelling.
To be successful in this role you will be a naturally curious outgoing and confident communicator with strong written and verbal communication skills and the ability to engage effectively with journalists executives and addition the successful candidate will have strong organizational skills hands-on experience with media monitoring and measurement tools and the ability to manage multiple projects simultaneously while staying current on emerging communications trends and best practices.
- Develop and execute communication initiatives that deliver impactful messaging to a diverse audience and advance Geotabs business growth objectives.
- Create content and storytelling strategy to support Geotabs overall media and thought leadership strategy including media releases social media presentations and background research/data analysis.
- Manage the Geotab reporting program including media metrics wire distribution insights and dashboards (CISION Meltwater Google Analytics and others).
- Coordinate and own the strategy and logistics of campaigns announcements media briefings press interactions and presence at strategic industry events.
- Build and manage relationships with journalists and external stakeholders to build reputation and create ongoing opportunities to tell Geotabs business story.
- Monitor and evaluate evolving media trends tools and technologies (including AI-driven solutions) and recommend improvements to elevate communications practices and impact.
- Conduct ongoing competitive analysis and benchmarking to inform strategic communications and social media strategy.
- 3-5 years of experience in corporate communications technology communications and/or agency experience.
- Proven experience in media relations including building and managing networks of journalists trade reporters and social media influencers with a focus on North America.
- Hands-on experience with media measurement and monitoring tools such as CISION Meltwater Google Analytics and AI-driven solutions.
- Exceptional writing skills with the ability to create compelling content across multiple formats including media releases social media and presentations.
- Experience with strategic planning annual plan development and reporting on media and social media performance metrics.
- Bachelors degree in Communications Public Relations Journalism or a related field; a postgraduate diploma in Communications or PR is considered a strong asset. An equivalent combination of education and experience may be considered.
- Confident polished communicator with the ability to represent Geotab with journalists executives partners and at industry events.
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
The annual base salary for this position is the expected annual salary for this role and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills qualifications education and overall experience including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individuals ability to pass a background check.
Hiring Range
$53000 - $60000 CAD
Required Experience:
IC
About Company
Our GPS fleet tracking & management system equips thousands of fleets worldwide with technology to automate, track and manage a truly optimized operation.
