Staff Market Researcher

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Market Research at Thumbtack partners closely with marketing and product teams to serve as an advocate for our customers and pros. As a senior genuinely mixed-methods researcher youll scope and run both qualitative and quantitative studies end to end from brand positioning and message testing to strategic segmentation and product discovery and turn them into insights that shape marketing strategy and key product decisions. Youll do this with a high degree of independence in a fast-paced environment and youll use AI fluently to work faster and at greater scale.

• Research Planning & Execution: Independently scope and run mixed-method studies end to end including surveys you design program field weight and analyze yourself ranging from strategic exploratory work to tactical tests.

• Marketing & Cross-Functional Partnership: Partner closely with marketing brand product design and data science to identify high-impact research opportunities and influence decisions.

• AI-Accelerated Research: Use AI tools across the research lifecycle (synthesis analysis instrument and guide drafting reporting) to work faster and at scale while critically evaluating AI outputs for accuracy and bias.

• Synthesize & Share Insights: Turn qualitative and quantitative data into compelling trustworthy stories through reports and presentations that influence direction at all levels of the company.

• Methodology Selection: Choose the right method (or combination) for the problem surveys segmentation brand and message testing in-depth interviews diary studies unmoderated testing and more.

• User & Market Advocacy: Champion the needs of pros and customers and bring an outside-in market and competitive perspective to how we position and communicate.

• 10 years of market research experience in fast-paced consumer-facing organizations with a track record of senior staff-level independent impact.

• Genuinely mixed-methods and hands-on with quant: you personally run surveys end to end design programming fielding weighting and analysis and bring a strong qualitative toolkit (e.g. in-depth interviews focus groups diary studies unmoderated testing).

• Deep expertise in survey design and analysis segmentation weighting and response effects competitive analysis and large-scale quantitative data plus positioning message testing value proposition and brand/advertising research.

• High AI fluency: hands-on use of AI to accelerate and scale research paired with the judgment to evaluate outputs critically and apply them responsibly.

• Highly independent and influential: self-directed in scoping and driving studies to decisions with minimal oversight with a track record of moving marketing and product decisions through research including with skeptical stakeholders.

• Proficiency with research tools (e.g. Qualtrics dScout) and data analysis tools (e.g. SPSS R Python) and a strong grasp of when to apply qualitative vs. quantitative methods.

• Degree in a human-behavior-related field (e.g. Market Research Business HCI Economics Psychology) or equivalent practical experience (MA/MS/PhD preferred) with excellent communication influence and collaboration skills.

• For candidates living in Ontario and British Columbia the expected salary range for the role is currently $176800.00 - $228800.00.

Actual offered salaries will vary and will be based on various factors such as calibrated job level qualifications skills competencies and proficiency for the role.

Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex race color age pregnancy sexual orientation gender identity or expression religion national origin ancestry citizenship marital status military or veteran status genetic information disability status or any other characteristic protected by federal provincial state or local law. We also will consider for employment qualified applicants with arrest and conviction records consistent with applicable law.

Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process please contact: .

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Required Experience:

Staff IC