Sr. Manager, CA Segment Measurement & Insights Lead

The Sr. Manager Measurement & Insights lead for CA Segment is a senior leadership role within the Global Digital Marketing organization. The Sr. Manager of Canada Measurement & Insights would be responsible for standardizing digital measurement framework end-to-end marketing intelligence enablement and analytics engineering to accelerate digital sales growth strengthen customer experiences optimize brand performance and improve distribution outcomes for Manulifes Canada segment as a global SME.

This role leads and develops a high-performing team of digital analysts marketing analysts and analytics engineers setting standards for analytical rigor experimentation excellence and trustworthy insights.

The position also serves as a strategic partner to Segment Marketing Digital Distribution CX Product and regional business leaders ensuring digital analytics translates into measurable business value smarter investments and market-ready playbooks.

The position measures marketing programs and help grow marketing commercialization and contribute to a data community within Manulife (Data Office AI and BI teams)to augmentdigital experience data withoffline andother data setsforaccessibleconnectedandreusabledata

Position Responsibilities:

Measurement Strategy & Frameworks

• Build and implement advanced measurement methodologies (incrementality attribution experimentation MMM cross-channel frameworks)

• Develop end-to-end measurement strategies measurement roadmaps and KPI standards for specific segment

• Shape how advertising teams measure marketing effectiveness across ecosystems including AI-powered platforms

Insights & Analytics Leadership

• Translate complex data into clear compelling stories visualizations and executive-ready narratives

• Perform data extraction modeling and analysis using SQL/Python and large datasets

• Generate actionable recommendations that influence segment CMO and business / marketing leaders

Segment Stakeholder Partnership & Thought Leadership

• Serve as the primary data marketing measurement and attribution advisor to senior marketing and business leaders

• Own senior-level relationships and guide digital strategy roadmap

• Partner with cross-functional teams (marketing product sales engineering IT) providing with insights and building connected marketing data products

• Represent GDM and the organization to share emerging trends and best practices in marketing intelligence

• Drive internal education evangelizing measurement capabilities and insights frameworks.

People Leadership for the Segment Measurement & Insights Team

• Lead a dedicated team of analysts and managers (often dedicated to individual lines of business)

• Manage intake and team capacity for all segment personalization use-cases and marketing measurement

• Coach on technical depth insightfulness and the business storytelling

• Develop talent performance and long term high performing team structure

Thought leadership on Data Analytics Engineering and Marketing Data Science

• Lead the Databricksfirst marketing data architecture practice to build a scalable measurement foundation powering marketing reporting attribution and executive insights.

• Support Data Office building goldlayer semantic models for funnels journeys and distribution analytics in partnership

• Ensure robust data contracts and highquality event tracking across web app and serverside sources.

• Advance predictive causal and optimization analytics to drive marketing performance and personalization.

• Build forecasting attribution and optimization models (ARIMA/Prophet MMM/MTA budget/channel optimization) using Python and PySpark.

• Deploy feature stores and batch/streaming scoring pipelines writing predictions back to Databricks and activation platforms like Adobe RTCDP

Required Qualifications:

• 15 years in marketing/digital analytics BI insights or data science with demonstrated cross-functional leadership experience.

• Deep expertise across segments-aligned domains including digital sales CX Brand & Distribution Analytics Engineering and Python based Data Science.

• Advanced proficiency with Databricks including SQL PySpark Delta Lake Workflows Unity Catalog) and Adobe Analytics.

• Expertise in experimentation design attribution methodologies incrementality measurement MMM CLV and privacy aware analytics in regulated industries.

• 10 years of experience in leading analysts / BI developers / analytics engineers / data scientist providing technical direction mentorship and prioritization.

• Familiarity with Adobe Analytics Adobe Journey Optimizer and Target activation and outcome feedback loops.

Key Competencies

• Strong data storytelling insight synthesis and executive-ready communication

• Stakeholder influence and change management especially across marketing digital engineers and MarTech

• Deep experimentation mindset measurement discipline and ROI orientation

• Demonstrated ownership bias for action and comfort with ambiguity.

• Analytical rigor and systems thinking across data measurement and modeling layers.

• Analytics engineering and Python modeling would be plus

Success Metrics

• Driving measurable gains in conversion retention brand lift and channel efficiency via effective dashboard and actionable insights

• Adoption of unified KPI frameworks and incrementality measurement for hyper personalized marketing communication

• Executive decisions informed by trustworthy dashboards models and narratives

• Validated standardized measurement across initiatives scaled playbooks and test learnings

• High performing team building and empowerment

• Shifting focus from ad-hoc reporting to AI-empowered Insights via self-serve reporting automation

When you join our team:

• As part of our global team well support you in shaping the future you want to see.

• Well empower you to learn and grow the career you want.

• Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.

#LI-Hybrid

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer

At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .

Referenced Salary Location

Salary range is expected to be between

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions geography and relevant job-related factors such as knowledge skills qualifications experience and education/training. If you are applying for this role outside of the primary location please contact for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays vacation personal and sick days and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S. please contact for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies such as artificial intelligence (AI) and automated processing tools to analyze and process the information you provide to us or third parties in the application process. For more information please refer to our personal information collection statement.