Sr. Associate, Digital Activation

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Job Description:

The Senior Associate Digital Activation possesses advanced tactical knowledge and programmatic expertise to develop innovative strategies and bring them to life in media buying tool (DSPs) to deliver impactful business results across various channels.

You are detail-oriented strategic with strong logical thought process and an unparalleled focus on client solution & campaign outcome. Coupled with the ability to work collaboratively with audience strategy communications design and data & analytic teams to translate programmatic campaign requirement into actionable engagements with the suitable inventory partners data vendors and technology providers.

You demonstrate an in-depth understanding of the programmatic ecosystem & its key parties and stay up to date with the current trends & challenges facing the industry to assist the team finding solution to ensure competitive edge to the clients business.

Reporting to Associate Director Digital Activation (Team Lead) this interdisciplinary role requires the combination of strategy planning hands-on-keyboard execution & ongoing optimization of programmatic campaign as well as support for the Associate Director in training/coaching junior members and aid in uplifting the overall efficiency of the teams operation.

Key Responsibilities

PRIMARY DUTIES EXPECTATION

The Senior Associate Digital Activation is responsible for providing strategic recommendations and setup programmatic campaigns in various DSPs in accordance with the clients needs and expectations.

You are accountable to execute & always maintain oversight on all aspects of programmatic campaign management processes from campaign strategy audience list set-up tagging recommendations & implementation to campaign setup in DSP consoles delivery management (pacing/budget/spend) and insights analysis as well as billing reconciliation.

Knowledgeable keep track of and actively share experience on programmatic media buying (both proven & emerging channels) optimization strategies troubleshooting guides brand safety practices

Be accountable for your own campaigns within the assigned Line of Businesses while also assisting junior team members on the following tasks including but not limited to:

Manage and communicate frequently with internal & external stakeholders to ensure they are kept up to date on the progress of tasks and campaigns results

Develop audience targeting data approach inventory strategy tactical recommendation budget allocation as parts of delivering data-informed & logically-sound proposals

Ensure that programmatic proposal and any improvements/changes to campaigns align to and deliver a consistent brand & positive user ad experience where possible

Fully understand & can articulate rationales behind your recommendations to all parties involved throughout the campaign lifecycle

Proactively ensure that governance practices are followed when executing digital media buys when required provide full transparency into buy decisions

Setup monitor and regularly optimize campaign as per best practices while managing pacing performance and quality to achieve campaign objectives

Generate & analyze reports not only from DSPs but also technology platforms to ensure visibility into where ads are appearing as well as implement automated reports that tracks campaign performance and support the development of new metrics

Perform campaign analysis by turning large amounts of segmentation data into actionable insights to assist with KPI setting and campaign benchmarks optimizing and providing budget re-allocation guidance

Offer insights on how to improve campaign effectiveness through deep use of data and platforms functionality

Ensure that data sources (e.g. remarketing lists 1st party data) and technologies (custom bidding) connect properly as well as perform maintenance on these integrations when needed

Ensure that data management and sharing conform to privacy and security requirements

Troubleshoot & involve relevant stakeholders to resolve campaign issues in a timely manner

Ensure full delivery of campaigns with performance that meets or exceeds clients goals

Manage & maintain a direct relationship with key digital partners DSP/SSP/DMP/technology providers stay up to date on current offerings & work closely with partners to ensure pacing & performance are as expected any algorithm changes that could impact campaign outputs as well as to understand new opportunities/features & limitations of implementation



SECONDARY RESPONSIBILIIES

- Actively assist Associate Director Digital Activation in the following areas including but not limited to:



Identify knowledge gaps among programmatic campaign managers and drive initiatives/trainings to address them

Recognize process inefficiency & pressure points and propose solutions/procedures in collaboration with internal and external parties

Help build maintain and update best practice documentations for multiple DSPs data/technology platforms when it comes to campaign setup supply strategyetc

Maintain up to date knowledge and assist in the implementation of brand safety and suitability guidelines mitigating unfavourable adjacencies for the brand

Ensure the use of multi-layered approach to monitoring and safeguarding data to reduce the risk of unauthorized access use or disclosure of data. Follow & ensure the team follow-through incident protocols in the event of a data breach

Shape & drive assigned task/projects to completion

Qualifications

Mid to intermediateexperience in programmatic media management with a leading advertising agency publisher advertising exchange or optimization firm

Knowledge of digital buying best practices digital marketing and strong familiarity with self-serve buying platforms (ie. DV360 Xandr The Trade DeskAmazonAds Yahoo DSP)would give leverage to this application.

Exceptionally meticulous detailed-oriented and organized self-starter

Ability to work both independently and collaboratively execute quickly and proactively for campaign success in a deadline-driven environment

Office suite fluency including MS Excel pivot tablesSharepoint Google Sheets

Communication skills (verbal & written); ability to provide concise clear reporting & actionable analysis

Excellent quantitative and analytical skills with the ability to draw conclusions based on data

Proven ability to self-check work to ensure results are error-free

Ability to plan organize and work on multiple tasks simultaneously

Curious and passionate for continuous development with keenness to learn new platforms and technology


Initiativeis an equal opportunity employer committed to providing equal employment opportunities to all employees and applicants without regard to race colour ethnicity gender age religion creed national origin sexual orientation gender identity maritalstatus citizenship genetic information disability or any other basis prohibited by applicable federal provincial or municipal law.


Why Join Omnicom Media Canada

At Omnicom Media Canada careers are designed for growth. Weve purposefully crafted a transformative talent experience built with accountability in action - focused on community impact and opportunity.

Community - We build a culture where our people show up for each other grow together and win together.

Impact - Your work creates real outcomes for clients for the business and for the industry.

Opportunity - We give you the runway resources and support to keep rising on your terms and at your pace.

Omnicom Media Canada is dedicated to cultivating a workplace that not only respects but actively champions Inclusion Diversity and Equity through Action (IDEA). This commitment ensures our workforce reflects the rich cultural mosaic of Canada shaping how our teams leadership and client relationships thrive.

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicants education experience knowledge skills and abilities.

InadditionOmnicomMediaprovidesrewardingofferingssuchas:

Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends half-day summer Fridays and meeting-free Friday afternoons year-round.

Aflexiblehybridworkmodelthatworksforyou.

Afocusonpersonaldevelopmentwithformaltrainingopportunitiesincludingmentalhealthtrainingandinclusioneducationforeveryone.

Achancetobepartofandgrowwithinaglobalnetworkofagencies.

Theopportunitytocontributetoourcompanyculturebyjoiningoneofourmanycommunity-basedemployeegroupssuchasBlackEmployeeNetworkGirlsonFireHispanicorLatinxAllianceNeuroNetworkPan-AsianNetworkandRainbowLounge.

$60000 - $65000

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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