Enter a job title or keyword
Specialist, Marketing Audience Enablement & Analytics
Job Location:
Monthly Salary:
Posted:
22 August 2026 (22 hours ago)
Posted:
Application Deadline:
19 November 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Join a Challenger
At EQ were remaking banking so every Canadian gets ahead every day. Serving nearly 4 million Canadians from coast to coast we offer a wide variety of financial services from banking and lending to trust and credit union solutions. Through PC Insurance and ACM Wealth Management we also offer insurance and alternative asset management.
Weve been at this since 1970 challenging the conventions of traditional finances with smarter faster and more connected experiences.
Whats kept us moving The people behind it all: challengers who ask better questions push back on old assumptions and look for a better way forward.
If youre driven to help build a better financial future for Canadians and the businesses that power our economy this could be your next big opportunity.
We cant wait to get to know you!
The Work
Responsible for supporting the execution of PC Insurances marketing measurement approach and enabling the effective use of customer audiences across our CRM platform (Salesforce Data Cloud and Marketing Cloud) and digital marketing channels. This role supports audience segmentation campaign activation and performance reporting while acting as a connection point between marketing analytics and lifecycle marketing teams to ensure customer data is translated into accurate targeting consistent execution and measurable outcomes.
The Core Responsibilities!
- Audience segmentation and targeting.
- CRM and CDP audience activation.
- Campaign enablement and QA.
- Lead source attribution and acquisition channel segmentation.
- Marketing performance reporting.
- Collaboration with lifecycle marketing and analytics partners.
- Process optimization within the martech ecosystem.
- Build and activate audience segments within Salesforce Data Cloud and Marketing Cloud in support of CRM and paid media partners.
- Identify and segment audiences by acquisition channel and lead source enabling lifecycle marketing managers and digital media partners to act on CRM data effectively.
- Support campaign QA and launch readiness across CRM channels.
- Monitor campaign performance and contribute to reporting and insight development within an established measurement framework.
- Coordinate with analytics and marketing partners as a primary point of contact; engage technology and finance teams as needed.
- Continuously refine audience builds and operational processes to improve execution quality and efficiency.
Lets Talk About You!
- Demonstrable hands-on experience with Salesforce Data Cloud (CDP); this is the core platform requirement for the role.
- Working knowledge of Salesforce Marketing Cloud with the ability to build and activate audiences across CRM channels.
- Understanding of CRM strategy and lifecycle marketing principles.
- Familiarity with lead source attribution and the ability to identify and segment audiences by acquisition channel in support of paid media and lifecycle marketing partners.
- Strong communication skills with the ability to collaborate across marketing and analytics teams and work effectively with technology and finance stakeholders as needed.
- Experience with analytics and reporting tools such as Tableau Google Analytics or Adobe Analytics; candidates with strong Salesforce platform expertise but limited experience in these tools are encouraged to apply.
- Ability to interpret campaign performance data and contribute to reporting within an established measurement framework.
- Post Secondary education in a related field
What we offer For full-time permanent roles
Competitive discretionary bonus
Market leading RRSP match program
Medical dental vision life and disability benefits
Employee Share Purchase Plan
Maternity/Parental top-up while you care for your little one
Generous vacation policy and personal days
Virtual events to connect with your fellow colleagues
Professional development and comprehensive Career Development program
A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience
Equity Diversity & Inclusion
EQ is committed to building an inclusive accessible environment where every employee feels valued respected and supported. We believe our organization is stronger and our people thrive when we honour and celebrate diverse experiences identities and perspectives. Were equally committed to supporting your growth both professionally and personally.
We provide a barrierfree recruitment process and work environment. If you require accommodations at any stage we will work with you to ensure you can bring your best self to the process and beyond.
As part of our recruitment process EQ uses AI to help screen assess and/or select applicants for this position. All AI-enabled outputs are reviewed and validated by our talent team. All candidates considered for hire must successfully complete a criminal background check and credit check. While we appreciate every application an EQ recruiter will contact only those whose skills and experience most closely match the requirements of the role.
EQB Inc. (TSX: EQB) is the parent company of Equitable Bank the countrys seventh-largest Schedule I bank by assets which operates EQ Bank Canadas Challenger Bank. EQB Inc. serves nearly 4 million Canadians and manages approximately $150 billion in combined assets under management and administration.
To learn more visit.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
IC
About Company
At Equitable Bank, we specialize in providing branchless financial services that meet the unique needs of all Canadians. Our range of mortgages, savings accounts and investment options are designed to offer the right solutions to match any unique circumstance.
