Specialist, Digital Experience
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Monthly Salary:
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Job Summary
Please note this role will work in a hybrid environment. The successful candidate will be working a mixture of on-site and off-site work to meet the needs of our organization. Currently employees are expected to have an in-person presence for at least 40% of their work time.
Job posting ID: 8819
Employment status: Regular full-time
Positions anticipated start date:
Salary/Rate of pay:$75100 - $88300
Application deadline:
- This external job posting may close earlier than the advertised deadline. We recommend applying as soon as possible.
Application requirements:
- Your up-to-date resume.
- Job specific cover letter.
- We recommend you save a copy of the job posting for reference throughout the recruitment process.
Do you currently work for Canadian Blood Services All employees must apply via the internal career page.
Together the work we do connects people and changes lives including your own.
Be part of a dynamic collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood plasma stem cells and organs and tissues.
Canadian Blood Services is looking for a Regular full-time Specialist Digital Experience to join our dynamic Integrated Marketing team.
Reporting to the Manager Digital Experience Delivery the Specialist Digital Experience is the person who makes our work real: turning strategies designs and content into live tested tracked and accessible digital experiences that reach donors every day. This role owns the hands-on assembly and deployment of digital assets across CBSs public-facing channels including campaign landing pages donor email communications the booking portal and related digital platforms.
This is not a design strategy or product development role. The Specialist takes established outlines approved content and existing design system components and brings them to life building web pages in our CMS assembling layouts in Figma from established blocks setting up and deploying landing pages in Unbounce and producing and sending email campaigns with precision and care. The role serves as a critical quality checkpoint across the digital production pipeline ensuring that every asset that reaches a donor is accurate accessible on-brand and functioning as intended.
The ideal candidate thrives in a multi-tool multi-platform environment and is energised and not intimidated by learning new systems. As CBSs digital ecosystem evolves this person will be among the first to learn new platforms write the first standard operating procedures and help the team transition with confidence.
- Drawing from your knowledge or experience in email communications you will be part of the team that owns end-to-end build and deployment of donor email communications: assembling HTML emails from templates testing across clients validating before send and monitoring performance post-launch.
- Leveraging your design skills you will build and maintain pages across and campaign properties using approved content and design system components assemble layouts in Figma and set up landing pages in Unbounce that are accessible responsive and structured to perform.
- You will act as the final checkpoint before anything goes live: ensuring pages emails links redirects and tracking are all working as expected.
- Pulling from your technical skills you will maintain clean tracking and tagging practices across assets ensuring UTMs GA4 events and conversion pixels are implemented correctly so data can be trusted.
- You will document and systematize how work gets done: maintaining SOPs checklists and organized templates so the team can move faster over time.
- Channeling your analytical skills you will be comfortable learning new tools troubleshooting issues and helping the team adopt evolving platforms while spotting opportunities to streamline repetitive work.
- Utilizing your superior interpersonal and communication skills you will collaborate closely with internal partners to coordinate bilingual (English/French) assets ensure consistency across versions and contribute to a team culture grounded in ownership and continuous improvement.
Core experience
35 years in digital production CMS publishing email marketing operations or a similar hands-on execution role.
Proven experience building and deploying marketing emails at scale (HTML production rendering/compatibility testing personalisation and send management).
Strong experience working with CMS platforms and web publishing workflows including building pages using templates components and governance standards.
Experience setting up and managing landing pages using tools like Unbounce (or similar platforms).
Working knowledge of HTML/CSS with the ability to troubleshoot front-end rendering issues across email clients and CMS environments.
Experience working with Figma and design systems is considered an asset.
Familiarity with campaign measurement fundamentals including UTM tracking and GA4 event tagging.
How you work
Youre detail-obsessed and take ownership over production quality.
You are comfortable with multiple competing deadlines.
Youre comfortable navigating multiple tools and systems and pick up new ones quickly.
You communicate clearly and document your work in a way others can follow.
Great to have
Familiarity with accessibility standards (WCAG) and QA testing across devices and browsers.
Experience with digital asset management practices (templates image libraries brand assets).
Experience implementing conversion pixels or more advanced tracking setups.
Experience working in a bilingual (English/French) environment.
Education
Post-secondary education in Digital Media Communications Design Computer Science Marketing Technology or a related field or equivalent hands-on experience.
- 4 weeks vacation.
- Annual performance award up to 6%.
- Comprehensive group health dental and vision benefits for you and your family.
- Defined benefitpension plan.
- Employee discounts wellness program professional resources.
- This role will work in a hybrid environment with requirements to be onsite at 1800 Alta Vista Dr Ottawa Ontario or 67 College St Toronto Ontario 40% of the time/days of the week.
- Shift/hours - Monday to Friday 37.5 hours per week 7.5 hours per day.
- Travel requirements - occasional travel required.
If this role resonates with you we encourage you to apply by providing your up-to-date resume. This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives.
We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work live and play.
Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canadas population in our organization and fostering an environment where all employees can be their authentic selves with equal opportunities to succeed and contribute.
We thank all applicants for their interest. However only those considered for an interview or those invited to participate in an assessment will be contacted. Emails are sent directly from our system to ensure you receive them please add and to your safe senders list.
Applicants who require accommodation should discuss their needs with us.
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