Social Media Specialist

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit

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At Burson we help brands and organizations communicate with clarity creativity and impact. As part of a global communications network we bring together expertise across corporate reputation public affairs and digital to shape conversations and drive meaningful engagement.

The Role

Were looking for a Social Media Specialist to join our Toronto team. If you are interested in joining a group of passionate brand builders and working with some of the worlds most well-respected brands we want to hear from you. This is an exciting opportunity to execute programs within the Consumer social space while also working alongside an ambitious and growing national team.

Our ideal candidate is a social native tapped into emerging social trends a deep understanding of the algorithm is culturally fluent and can create social-first written and visual content (captions Reels TikToks). We are looking for someone who loves what they do values different perspectives brings energy to their work and is excited to roll up their sleeves to help push our work even further.

This is a hands-on role for someone who is passionate about content digital trends and community engagement and eager to grow in a fast-paced agency environment.

What Youll Do

• Support the development and execution of social media strategies across client accounts
• Create and publish engaging content across social platforms such as Instagram and TikTok
• Manage day-to-day community engagement including monitoring comments and responding in a timely and on-brand manner
• Conduct social listening and support reporting helping identify insights and opportunities
• Stay up to date on digital trends platform updates and emerging formats
• Collaborate with internal teams (PR creative influencer digital) to support integrated campaigns

What You Bring

• 3-5 years of experience in social media digital marketing or communications (agency experience is a plus)
• Strong understanding of social platforms and content best practices
• Excellent writing and communication skills
• Social content creation skills
• A creative mindset and attention to detail
• Familiarity with social media tools (e.g. Sprout Hootsuite Meltwater) is an asset
• Ability to manage multiple priorities and work in a fast-paced environment

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