Senior Strategic Planner

About Ogilvy

Ogilvy part of WPP has been creating impact for brands through iconic culture-changing value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity innovating at the intersections of its advertising public relations relationship design consulting and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC signifying its ability todeliver creative solutions that drive unreasonable impact for clients and is a WPP company (NYSE: WPP). For more information visit and follow us on LinkedInXInstagram and Facebook.

About WPP

WPP is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit.

Senior Strategic Planner

Ogilvy Health Canada

Ogilvy Health is focused on driving superior outcomes in the ever-changing healthcare environment an increasingly complex and evolving marketplace. We inspire brands and people to impact the world by keeping our audiences health and wellness needs at the center of every touchpoint. Ogilvy Health delivers insight creativity innovation and engagement solutions for all healthcare stakeholders patients and consumers across the healthcare continuum. Through borderless creativityoperating innovating and creating at the intersection of talent and capabilities Advertising Experience Public Relations Health and Consulting work fluidly across 131 offices in 93 countries to bring forth world-class creative solutions for our clients.

For more information on us visit or follow Ogilvy Health Canada on LinkedIn.

About the Role:

The Senior Strategic Planner is responsible for leading high-impact strategic initiatives for clients and brands and serves as a key strategic partner for day-to-day requests on strategic needs. This role is a key internal support for both Account Services and Creative to raise the overall quality of our deliverables communications and creative output. The Senior Strategic Planner leverages industry knowledge to provide critical insights and will deliver compelling research ideas and strategic recommendations for positioning a clients business/products to customers/consumers.

What Youll Do

• Analyze & Distill Insights: Identify gather and analyze information from various sources to understand customer patient and consumer behaviour as well as emerging market trends.
• Architect Go-to-Market Plans: Strategize and architect holistic digital-first go-to-market plans for a diverse portfolio of brands across the Canadian market guiding agency teams during the definition brief design and development phases.
• Lead Strategic Workshops: Lead high-profile strategic workshops internally with clients and with their cross-functional teams to collaborate on brand strategies patient journeys and tactical planning.
• Drive Omnichannel Engagement: Drive customer engagement strategies as an expression of broader brand strategies developing integrated campaigns across email web search media and social channels (as well as leveraging creator collaborations and emergent technologies).
• Map Journeys & Blueprints: Partner with internal creative account and production teams to distill insights and build comprehensive strategies that include customer journeys messaging maps tactics and campaign blueprints.
• Audit & Optimize: Review and audit established plans to identify gaps trends and opportunities within an omnichannel marketing ecosystem using data to optimize campaign impact.
• Provide Strategic Consulting: Provide internal and client-facing consulting when crafting channel-specific recommendations actively keeping teams ahead of the curve regarding best practices and emerging digital trends.
• Support Growth Initiatives: Contribute to new business pitches and organic growth opportunities by developing compelling integrated strategies that showcase the agencys modern strategic capabilities.

What Youll Need

• Agency Experience: 5 to 7 years of strategic planning experience within an advertising or marketing agency (prior experience or deep interest in pharma healthcare and/or wellness is highly valued).
• Analytical & Data-Driven Mindset: A customer-first mindset with sound knowledge of data statistical analytical methods and measurement principles.
• Strategic & Marketing Acumen: Deep marketing knowledge business acumen and an inherent curiosity to uncover the truth behind consumer and patient behaviors.
• Exceptional Communication: Strong written verbal and presentation skills with a natural presence that builds trust with clients and internal teams.
• Collaboration & Organization: Proactive with excellent collaborative skills and the ability to identify strategic opportunities across brands campaigns and markets balanced with a high degree of personal accountability.
• Digital & Analytics Toolsets: Hands-on experience with professional analytics platforms (e.g. Google Analytics/Adobe Analytics custom dashboards e-commerce) and social media analytic tools.
• Research & Social Listening: Experience collecting socio/psycho/demographic and behavioral information through primary research and secondary data collection including experience with social listening platforms (such as Brandwatch).
• Integrated Digital Marketing: Strong understanding of search engine marketing (SEM/PPC) social media marketing (paid and earned) and digital media dynamics.

How Well Support You

Ogilvy Health celebrates its people. Fully. Enthusiastically. Unhesitatingly. Well empower you with the tools youll need to succeed. Well give you the autonomy to seek out new paths and better ways of doing things. Well support you with colleagues who are experts in their disciplines drawn from across the Ogilvy network. And well provide opportunities for you to do work of which youll be proud with people youll be proud to call your teammates.

Ogilvy Health Canada employees are encouraged to bring their ideas experiences and perspectives gleaned from their varied backgrounds to the strive to create an environment in which all employees can feel comfortable to contribute to their fullest potential without regard to their race color creed religion sex national origin disability age citizenship marital status sexual orientation gender identity or expression.