Senior Paid Search Manager

The hospitality industry is uniquely human and it deserves technology thats just as inspiring as the people behind it. At Mews were transforming the industry with a platform that helps hotels run smarter move faster and create better guest experiences.

Youll work with smart curious people who care deeply about what they do. Youll have autonomy and the trust to make good decisions and move quickly. And youll enjoy a real sense of purpose as you see the impact of what were building.

If youre motivated by ownership curiosity and meaningful impact and are driven to deliver consistent high performance youll feel at home here.

Lets get into the specifics. Its impossible to capture every nuance of a role especially at a rapidly growing company like Mews but if we had to distil it into a job description (which we do because this is a job description) it would be this:

Mews runs paid search across multiple markets and this role owns all of it. As Senior Paid Search Manager you will set the end-to-end paid search strategy from campaign planning and execution through to optimisation testing and performance reporting with direct impact on acquisition revenue and efficiency targets.

This is a role for someone who has built and run paid search programs at scale. The paid search channel is a core acquisition driver at Mews and the person in this role will set the strategic direction define what good looks like across markets and bring the rigour to back every move with data.

Mews operates in a genuinely complex paid search environment multiple markets multiple languages and a commercial motion that spans SMB through enterprise. The work here is more varied than most paid search roles because of that complexity and because you will be working directly with Data Measurement Finance Brand and Regional Marketing teams to tie search activity to real commercial priorities rather than managing a channel in isolation.

What you would do

• Own paid search strategy end-to-end across all Mews markets campaign planning execution optimisation testing and reporting.
• Monitor and optimise performance against acquisition revenue ROI and efficiency targets.
• Partner with Product Marketing Brand Data Finance and Regional Marketing teams to align search activity with commercial priorities.
• Identify growth opportunities through experimentation automation and new platform capabilities.
• Manage agency and platform relationships where applicable and ensure best practice implementation.
• Produce insights and recommendations that influence broader performance marketing strategy.

What you would bring

• Deep expertise in Google Ads and Microsoft Ads bidding strategies attribution conversion tracking and web measurement are things you know well not things you are still learning.
• Strong quantitative skills: you are comfortable working with large datasets and interpreting them to make sound commercial judgements.
• A clear track record of improving paid search performance against measurable targets acquisition volume CAC ROI or similar.
• Experience with reporting and visualisation tools such as GA4 Looker Tableau or SQL.
• A solid grasp of digital marketing measurement and experimentation methodologies.
• You use AI as a real part of your workflow not as a novelty.

Nice to have

• Experience with automation scripts or AI-enabled optimisation techniques in a paid search context.