Senior Manager, SEM & SEO Strategy
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Job Summary
Join a Challenger
At EQ were remaking banking so every Canadian gets ahead every day. Serving nearly 4 million Canadians from coast to coast we offer a wide variety of financial services from banking and lending to trust and credit union solutions.
Weve been at this since 1970 challenging the conventions of traditional banking with smarter faster and more connected financial experiences.
Whats kept us moving The people behind it all: challengers who ask better questions push back on old assumptions and look for a better way forward.
If youre driven to help reshape how banking works for Canadians and the businesses that power our economy this could be your next big opportunity.
We cant wait to get to know you!
TheSenior ManagerSEO & SEM Performanceisresponsible fordrivingdigitalacquisitionof credit&banking productsthroughcutting edgesearchcampaigns that are powered by data scaled efficiently through rigorousexperimentationand are centered around the willleverageyour effectivestorytelling skills toshowcasethe value ofthe search journeyin driving business will flex your collaborative & strategic leadership style to ensure the flawless planning and execution of a highly matrixed media strategy& team designed to fundamentallydeliveracquisitiongrowthfor the business.
- Lead theteam responsible for thedevelopmentand executionofSEM and Paid AIstrategies and initiatives that driveconversion and acquisition(quality resultsat acceleratedvolumes and efficient costs).Two SEM specialists and one Manager of SEO.
- Build data-driven and customer focused plans acrossPaidSearchPerformanceMaxand content opportunities for organic visibility.
- Be a thought leader inPaid Search & Organic (traditional SERP &AI)strategiesand effectively influence these ideas tobusiness stakeholders to gain confidence and alignment.
- Work directly with Brand Marketing on Content roadmaps and strategies to boost the visibility of our brand and products in SERPs and AI Overviews.
- Collaborate withDigital Platforms ontechnical SEO implementation.
- Collaborate withthe Acquisition Targeting teamtoidentifyopportunities toleveragefirst-partydata for targeting and measurement.
- Define measure and report on KPIs that holdSEMinvestments accountable to desired business outcomes including theCost Per Activation & ROI.
- Lead the learning and development of emerging Generative and Answer Engine Optimization tactics.
- Report on the effectiveness ofSEMinvestmentsto senior stakeholders duringweeklymonthly and quarterlybusiness reviews.
- Partner withcross functionalacquisition strategyteams to plan acquisition targets.
- Streamline processes to maximize time spent on value-added planning and optimization.
- Work with finance and contract partners for new vendor on-boarding and resolution of billing accruals.
- Post-secondary degree/diploma in a related field(Business Marketing Advertising)
- Experience in Financial Services(Credit Card and Deposit Acquisition) isa strong asset.
- 7yearsof experience inSEM & SEOand execution including 2-3 years of experience managing a team of digital media practitioners.
- Demonstrated ability to meet and exceed KPIs.
- Familiar withorganic monitoring tools such as Screaming FrogSEMRush Google Search Console Google Analytics and Webmaster Tools.
- Demonstrated working knowledge ofbuying platforms like SA360 Google Ads and MicrosoftAds.
- A strong grasp of the agilemethodologyis an assetbut notrequired.
- An analytical thinker withtheability toturn datainto actionable insightsand effective paid media strategies.
- A critical thinker with the ability to develop a POV and implications based on data and present findings to key stakeholders.
- Collaborative and positive attitude with passion for questioning assumptions and answering questions with datatounlock value for thebusiness & theenterprise.
- Self-directed proactive able to define a vision and effectively lead the team through the execution of said vision.
- Strong in Excel and reporting automation / experience using Business Intelligence tools (Looker Google Data Studio or equivalent).
- Excellentprioritymanagement skillsdemonstratedwith both stakeholder partners &mediaspecialists
- Possess a passion for thesearchecosystemacuriosity to keeplearningand a deep understanding ofemergingtrends in AI and measurement tools.
Equity Diversity & Inclusion
EQ is committed to building an inclusive accessible environment where every employee feels valued respected and supported. We believe our organization is stronger and our people thrive when we honour and celebrate diverse experiences identities and perspectives. Were equally committed to supporting your growth both professionally and personally.
We provide a barrierfree recruitment process and work environment. If you require accommodations at any stage we will work with you to ensure you can bring your best self to the process and beyond.
As part of our recruitment process EQ uses AI to help screen assess and/or select applicants for this position. All AI-enabled outputs are reviewed and validated by our talent team. All candidates considered for hire must successfully complete a criminal background check and credit check. While we appreciate every application an EQ recruiter will contact only those whose skills and experience most closely match the requirements of the role.
EQB Inc. (TSX: EQB) is the parent company of Equitable Bank the countrys seventh-largest Schedule I bank by assets which operates EQ Bank Canadas Challenger Bank. EQB Inc. serves nearly 4 million Canadians and manages approximately $150 billion in combined assets under management and administration.
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Required Experience:
Senior Manager
About Company
At Equitable Bank, we specialize in providing branchless financial services that meet the unique needs of all Canadians. Our range of mortgages, savings accounts and investment options are designed to offer the right solutions to match any unique circumstance.
