Senior Manager, Athlete Marketing

STRATEGY

• Develop and communicate national athlete marketing strategy aligning with global objectives and regional needs.
• Design national efficiencies for executions marketing activations and guide the annual business plan.
• Drive the team to create innovative athlete marketing and media opportunities.
• Lead concept creation for projects marketing tactics and content from ideation to implementation.
• Collaborate with Marketing Sales Finance and Operations on annual athlete marketing plans; develop retail programs with Sales and Brand teams.
• Increase Red Bulls brand presence in mainstream sports Olympic disciplines fitness and active lifestyle.
• Identify and capitalize on sports trends; develop unique tactical opportunities with athletes to enhance brand image.
• Identify new playgrounds athletic trends sports media rights and innovations to evolve Red Bulls sports presence.
• Ensure alignment with global athlete marketing strategy and serve as a liaison with International HQ.
• Leverage Red Bulls global athlete portfolio and partnerships to meet local market demands; provide insights to optimize athlete leverage.
• Explore athlete-relevant opportunities to drive brand growth and visibility.
• Consider media rights social media and name image and likeness in athlete contracts and goals.

MANAGEMENT

• Manage and diversify the national athlete portfolio ensuring top talent selection.
• Lead negotiations with athlete representation creative and marketing agencies.
• Provide tailored support including marketing tools salary bonuses communications and performance guidance.
• Organize and deliver up-to-date athlete branding guidelines ensuring efficient material storage and logistics.
• Set athlete targets and manage athlete communications via Red Bull Sportsnet.
• Coordinate business support for top athlete projects offering country-specific insights.
• Own budget and brand appearance for national athlete activities adhering to international guidelines.
• Ensure the Athlete Marketing team manages athlete relationships and partnerships.
• Oversee the RBCA athlete roster improving performance tracking and portfolio balance with HQ.
• Deploy national athlete strategies in-store collaborating with Sales and Brand teams.
• Include Creators in athlete activities to broaden reach among Canadian consumers.
• Ensure athletes communicate product efficacy during key fitness and lifestyle events.
• Collaborate with internal partners to create engagement metrics for athlete brand image.
• Utilize third-party relationships to communicate product efficacy through athletes.

EXECUTION

• Identify new talent personalities partnerships and opportunities that fit the Red Bull brand; scout for athletes and develop custom branding solutions.
• Partner with the Media Network to maximize exposure and reach.
• Hire manage and lead teams and agencies for athlete project execution.
• Procure strategic partnerships to offset project costs and add brand value.
• Develop distribution strategies with the Media Network teams leagues and sports organizations.
• Collaborate with Communications Programming and Media House to create credible content for priority athletes.
• Coordinate support for top-performing athletes and partnerships to deliver the brand vision.
• Enhance contribution to Brand Sales MN and Field teams ensuring effective deployment of athlete assets.
• Create streamlined tools for athlete marketing training tracking evaluation reporting and archiving.

LEADERSHIP

• Showcase Red Bull as an innovative brand in sports by building a strong network and being approachable.
• Lead and support the team with project kickoffs leveraging current project management principles.
• Align activities with broader business needs through cross-departmental collaboration.
• Share best practices and lessons learned nationally and globally with sports regions and marketing teams.
• Set standards for reporting target setting brand messaging evaluation and ROI for Red Bull and partnerships.
• Provide best-in-class tools and support for athlete marketing and management.
• Deliver feedback on project highlights and ideas including evaluation standards.
• Optimize budgets by challenging expenditures against ROI.
• Coach team members to develop comprehensive marketing communication and performance plans for each athlete asset.

PARTNERSHIP

• Identify and engage with the most fitting sports organizations to expand Red Bulls presence into regional markets.
• Lead partnership negotiations and guide the team towards strategic and authentic partnerships aligned with Red Bulls brand guidelines.
• Drive all marketing activities related to teams leagues and federations sharing Red Bull brand values and product knowledge with partners. Foster relationships with key stakeholders within these organizations.
• Establish Red Bull as a functional beverage and innovative brand within team sports by engaging with athletes trainers opinion leaders club partners communities industry stakeholders agencies and media.
• Set up workflows and workgroups to ensure the execution of team marketing projects are defined during business planning. Monitor all executions and manage the annual budgets.
• Demonstrate creativity by developing individual and innovative marketing concepts including events athlete projects media network and digital formats field marketing activities and brand campaigns.
• Report project executions to the Head of Sports Marketing and handle related reporting within the Red Bull Sportsnet.

COMMUNICATION

• Clearly communicate roles to all core team members and ensure proper execution.
• Establish Red Bull as a functional beverage in sports by strengthening product communications and education.
• Collaborate with the National Athlete Manager and Specialist and marketing teams on impactful local projects.
• Work with the Red Bull Media network to create supporting communications and content plans.
• Collaborate with HQ departments like risk management and legal to evaluate and mitigate risks.
• Participate in meetings and trainings to share learnings and align strategies.
• Screen and respond to athlete-related consumer requests.
• Increase cross-departmental awareness and utilization of athlete activities.
• Apply successful models in Canada based on key learnings from other countries.
• Provide strategic input based on local business needs for adaptation by other countries.
• Work with HQ Athlete teams to develop new practices tracking and analysis.

ADMINISTRATION

• Support sports and regions in building out targets & business plans.
• Drive SportsNet tracking compliance timely updates and news postings.
• Provide strategic and timely feedback for employees and leadership.
• Fiscally responsible for national athlete marketing budget.
• Review & provide feedback on athlete plans proposals and recaps.
• Support with ongoing feedback for mid-year and end of year performance evaluations as needed.
• Mid-year and end of year reviews and annual compensation planning.

Qualifications :

• 6 years in sports or athlete marketing preferably with an agency brand or federation.
• In-depth knowledge of Canadian and global sporting landscapes and trends.
• Extensive network within sports creative and media industries.
• Strong leadership innovation organization and team skills.
• Excellent understanding of media and digital landscapes and trends.
• Expertise in partnership success performance marketing and communication.
• Supervision of marketing projects strategy communication logistics finance legal and sales challenges.
• Personal skills: leadership creativity public speaking innovative sporty open-minded confident motivated team-oriented friendly loyal communicative responsible organized stress-resistant calm.
• Proficient in PowerPoint Word Excel Outlook Adobe Creative Suite.
• Educated in sports experiential marketing or media with work experience in sports industry event or marketing agency sport institution federation or as a journalist. Experience in inventing and organizing sports projects.

EDUCATION (IF APPLICABLE) REQUIRED

University Bachelors Degree (preferred)

LANGUAGE REQUIREMENTS

Fluent in written and spoken English (second language appreciated)

Additional Information :

The expected annual base salary range for this position  is $111278 to $122992. The actual base salary for this position will depend on various factors including but not limited to the candidates qualifications skills experience and work location. This position is also eligible for an annual bonus in accordance with the terms of Red Bulls bonus plan.  

Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.

Remote Work :

No

Employment Type :

Full-time