Senior Growth Marketing Manager

Float is on a mission to simplify finance for Canadian businesses empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform Float enables businesses to streamline financial operations and optimize cash flow so they can focus on what matters most: growth.

As one of Canadas fastest growing companies and top-rated startups in 2025 2024 and 2023 Float is customer-obsessed passionate and entrepreneurial with a team that includes leaders from Uber Stripe Shopify Top Hat Ada Doordash Snowflake and Wealthsimple.

At Float everyone is an owner bringing their unique perspective to our team and product. Your voice is important and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decision-making decentralized so that all team members feel ownership in our success.

Float is Canadas intelligent financial operating system combining modern financial services and software to help businesses spend save and grow. Trusted by more than 7500 Canadian companies Float provides high-limit corporate cards automated expense management next-day bill payments high-yield accounts and industry-leading support all built in Canada for Canada. Float recently announced our $85 million Series C and is backed by world-class investors including Inovia Capital Growth Equity at Goldman Sachs Alternatives OMERS Ventures and Silicon Valley Bank.

Our team is a collection of ambitious collaborative and mission-driven people from all walks of life but with one goal: helping Canadian companies not just survive but thrive. And were looking for bold innovators to help shape the future of business finance in Canada.

We use technology including artificial intelligence (AI) to support parts of our hiring process. This may include AI-assisted scheduling and candidate communications and AI-generated interview notes guides or summaries to help our team focus on the conversation. All hiring decisions are made by our hiring team.

We just relaunched our website and were expanding into new markets which means theres a stack of high-impact conversion work ready for an owner. Reporting to our Head of Growth Marketing youll own the mid-to-bottom funnel: turning our newly-launched site into a genuine growth engine building out segmented self-serve and AE-led journeys and tightening how marketing hands off to sales. Its a hands-on executional role built for someone who lives and breathes conversion rate optimization with a direct line to shaping how a fast-growing fintech turns visitors into pipeline.

• Own the web CRO roadmap end to end: build and prioritize a testing plan run experiments and report on lift against clear win/loss criteria

• Build and iterate landing pages by segment and vertical and lead the post-launch optimization of our new website refreshing copy and improving the customer journey so more visitors convert

• Design and own self-serve and AE-led site journeys including the handoff logic to product and sales in partnership with our Product Growth team

• Define and refine where and how visitors route between self-serve and AE-led motions so the highest-value opportunities get the right intervention at the right time

• Own lower-funnel demand capture working with XDR to set clear MQL/SAO criteria and handoff SLAs

• Partner with RevOps on CRO-relevant reporting and testing frameworks; RevOps owns the attribution model you own turning it into a prioritized testing plan

• Bring rigor to experimentation: sound test design clear hypotheses and honest reads on statistical significance not just ran a test

• 5 years of hands-on CRO or web optimization ownership at a high-growth company with real personal accountability for conversion outcomes not just contribution to them

• Deep comfort with Webflow (or a similar site platform) A/B testing tools and analytics/heatmapping tools; you can set up and run a test without waiting on engineering

• A track record of designing customer journeys across different segments or motions (e.g. self-serve vs. sales-assisted) and making the routing/handoff logic work in practice not just on a whiteboard

• Strong analytical instincts: you can size a test read a result honestly and know when a win isnt actually significant

• Experience partnering with product sales and ops teams to ship changes to a live site without breaking things for other teams priorities (e.g. SEO)

• Genuine comfort with ambiguity and a fixed capacity constraint youre used to prioritizing ruthlessly against limited design/dev resources

• Practical day-to-day use of AI tools to move faster on research insight synthesis and experimentation

• You want to own campaign strategy or channel mix rather than the conversion layer of the funnel

• Youve mostly directed CRO work rather than building and shipping it yourself

• You need a fixed roadmap and are uncomfortable when priorities shift mid-quarter

• You prefer to stay at the strategy layer rather than being deeply hands-on in a site builder

• You like to run the same CRO playbook everyone else uses

• You havent meaningfully integrated AI into how you work

Heres what sets you up for success at Float:

• You Put Customers First Always. You care deeply about delivering meaningful value. Whether youre building internal systems or customer-facing features youre always thinking about how to make life better for our users.

• You Act Like an Owner. You take responsibility for outcomes step up to challenges and seek solutions proactivelydoing whats best for the business not just your role.

• You Think Big and Move Fast. Youre energized by building from 0 to 1. Youre not afraid to challenge the status quo experiment quickly and learn as you go.

• You Constantly Learn and Grow. Youre hungry to improve your craft and open to feedback. You bring a growth mindset to everything you do.

• You Raise the Bar. You care about doing things well and efficiently. You balance speed with rigour and always look for ways to improve how we work.

• You Win as a Team. Youre a generous collaborator who values communication context and shared wins. You lift others up and help make the team stronger.

We hire for character curiosity and learning velocity before credentials. Titles matter less than impact and every hire is expected to raise the bar for Float as a whole.

• Work at one of Canadas fastest-growing fintech companies

• Make a real impact in a high-autonomy high-growth role

• Collaborate with an ambitious and supportive team

• Competitive compensation equity options and benefits

• Hybrid work model we are based in Toronto with in-office days for connection and collaboration

• Enjoy catered team lunches every Tuesday Wednesday and Thursday

• Bring your pup to our dog-friendly office

• Thrive in a high-trust high-performance culture where your work truly matters

At Float youll thrive if youre bold curious and eager to make a real impact. Were building something specialand having a lot of fun along the way. If youre excited to build grow and win together wed love to meet you.

Were committed to building a workplace thats welcoming and accessible for everyone. If you need any accommodations during the hiring process or once you join Float just let us know! You can reach out to Vic () and well work with you to make sure you have what you need to succeed.

Required Experience:

Manager