Senior Copywriter
Job Summary
Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.
Role: Senior Copywriter
Location: Remote - Ontario Canada
The Opportunity:
This is an opportunity to join OLIVERs dedicated in-house studio embeddedwitha leading healthcare education institutionas Senior Copywriter crafting content that helps adult learners working professionals and healthcare workers take the mostimportant stepof their careers.
Based in Torontoyoullwrite across the full content spectrum email paid social digital display web and video forfivedistinct higher education brands with different voices audiences andprogramportfolios. Your work bridges the gap between curiosity and choice delivering answers that make a complex decision feel clearer.
Youllwork within a high-velocity AI-augmented studio where Pencil is part of theworkflowand creative quality is never compromised by speed.
We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process.
About the role:
The Senior Copywriter is a creative leader and craft anchor within the Toronto-based content team. You write with intelligence and empathy across all channels and formatsmaintainingthe distinct voice of eachinstitutionwhile producing content at the pace and volume required by a high-performance production studio. You mentor junior Copywritersestablishcontent standards and collaborate closely with Art Directors and the Associate Creative Director.
What you will be doing:
- Write high-quality copy across all channels and formats email paid social digital display web and video scripts
- Maintain deep brand fluency across allfivehealthcare educationinstitutions understanding the distinct voice audience and compliance requirements of each
- Collaborate with Art Directors and the Associate Creative Director to ensure copy and design integrate seamlessly across all assets
- Mentor and support junior Copywriters in the Toronto team providing clear creative feedback and guidance
- Work within Pencil and other AI-assisted tools to enhance content production speed and quality using AI to explore and iterate while maintaining rigorous human editorial judgment
- Manage multiple concurrent briefs within OMG prioritizing effectively and delivering to agreed SLAs without compromising quality
- Ensure all copy is audience-appropriate brand-compliant and sensitive to the compliance requirements of higher education and healthcare marketing
- Contribute to the development of campaign concepts content frameworks and messaging strategies alongside the CRM Strategy Lead and ACD
- Participate in brand immersion and onboarding sessions to build deep institutional knowledge of universityprograms audiences and marketing priorities
What you need to be great in this role:
- A portfolio of strong writing across digital channels email social web and campaign copy thatdemonstratesboth craft and strategic thinking
- Proven ability to write in multiple brand voices with precision adapting tone and register for different audiences and contexts
- Experience writing in or adjacent to higher education healthcare or mission-driven categories is a strong differentiator; an understanding of adult learner psychology and high-stakes decision-making is particularly valued
- Experience working in high-volume content production environments with an organized deadline-driven working style
- A collaborative mentoring mindset you invest in the quality of the teams work not just your own
Gen AI & Agentic Thinking
- Advanced use of AI writing and content tools to enhance creative output and production efficiency
- Experience designing AI-assisted content workflows for self and team including prompting strategies editorial QA processes and quality benchmarking
- Ability to train others on effective AI tool usage within a copywriting context
- Rigorous human editorial oversight: clear judgment on when AI enhances versus detracts from creative quality and brand integrity
- At the time of thisposting the base salary for this position may range from CAD $114750.00to$128250.00.Individual compensation varies based onjob relatedfactors including location business needs level of responsibility experience and qualifications. The range listed is just onecomponentof OLIVERs total compensation package.
Req ID: 17805
LI-SP1 #LI-REMOTE #LI-DIRECTOR
Our values shape everything we do:
BeAmbitiousto succeed
BeImaginativeto push the boundaries of whats possible
BeInspirationalto do groundbreaking work
Bealways learningand listening to understand
BeResults-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community clients and creations
OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.
Required Experience:
Senior IC
About Company
Oliver are the world's first and only advertising company to build in-house marketing teams and ecosystems. Your very own in house media agency.