Senior Copywriter

Who we are:

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit

For more information and follow us on LinkedIn andInstagram.

More about the role:

Burson Creative:

Youll be joining a creative team thats curious collaborative and constantly pushing each other to do work that earns attention. The Creative team works across the full Burson Canada client roster to ideate develop and produce earned-first campaigns building original ideas that cut through culture not just the noise. Our work connects people and brands by digging deeper imagining more and creating campaigns and content designed to live anywhere and travel everywhere.

Weve intentionally brought together a mix of designers writers producers and creators from different backgrounds cultures and points of view because better work comes from diverse voices challenging each other. Were looking for people who love what they do value different perspectives and are excited to roll up their sleeves to help push our creative even further.

What we are looking for:

We are seeking a highly creative Senior Copywriter to play a pivotal role in bringing conceptual thinking to our clients. You are a storyteller who has experience developing and launching earned-first creative ideas across a plethora of touchpoints. You have an appetite for finding creative solutions to otherwise daunting projects and are eager to roll up your sleeves and guide multi-disciplinary teams (alongside a senior art director).

Youd be supporting our Executive Creative Director in taking ownership of key creative projects and contributing significantly to the overall creative output for the agency.

Ontario based candidates preferred. Legally Authorized to Work in Canada.

You are:

• An earned-first storyteller.
• Smart direct and a clear communicator.
• A thinker and a doer always willing to roll up your sleeves and help the team.
• Obsessed with attention to detail.
• An optimist who remains calm and focused.
• A fresh thinker who embraces new challenges.
• Adaptable and effective in a fast-paced environment.
• A cultural sponge and creative trend enthusiast.

Responsibilities:

• Lead the development of copy and creative concepts for earned-first campaigns integrated social/digital campaigns activations and content.
• Craft persuasive accurate and impactful copy for a wide range of platforms and channels (digital print video social experiential etc.) ensuring all content is grounded in insights and adheres to brand guidelines and regulatory requirements.
• Collaborate closely with Art Directors Strategists and Account teams to develop holistic campaign approaches and creative solutions.
• Actively identify and pursue creative opportunities beyond the brief to deliver unexpected and impactful ideas for existing and prospective clients. Develop and deliver compelling creative presentations to clients effectively articulating creative rationale and vision.
• Take direction from the Executive Creative Director constantly striving to elevate the quality of the work.
• Work directly with clients to offer creative counsel navigating and resolving execution roadblocks with solutions-oriented thinking.

Skills:

• Exceptional conceptual and writing skills with a proven ability to tell compelling stories for pharmaceutical audiences.
• Strong problem-solving abilities and strategic thinking.
• Confident and engaging presentation skills.
• Proficiency in Adobe Creative Suite (conceptual understanding for copy) Office 365 A.I. Tools and Mac environments.

Background:

• 4-7 years of progressive experience in a fast-paced integrated agency environment with a strong portfolio showcasing earned-first thinking.
• Proven experience as a lead copywriter on integrated campaigns.
• Bachelors degree in Advertising Marketing Communications English Journalism or a related field preferred.

#LI-YA1