Senior Consultant, Corporate Affairs

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

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Burson Canada is looking for a Senior Consultant to join our Corporate Affairs team in Toronto. This is a replacement hire and an exciting opportunity to play a key role in developing and delivering strategic communications programs for leading organizations across corporate financial professional services industrial and technology sectors.

The ideal candidate is a strong strategic thinker with demonstrated experience counseling clients leading integrated campaigns and managing complex multi-stakeholder projects. You bring excellent judgment a proactive mindset and the ability to translate business needs into compelling high-impact communications strategies. You thrive in fast-paced environments collaborate naturally and have a genuine passion for corporate reputation media relations and stakeholder communications.

Were looking for exceptional talent with curiosity drive and a commitment to excellence. If this sounds like you wed love to talk.

What Youll Do

Strategic Counsel & Client Leadership

• Act as a day-to-day strategic partner to clients providing thoughtful counsel on corporate reputation issues stakeholder communications and media strategy.
• Lead the development and execution of integrated communications programs aligned with client business goals and reputation priorities.
• Anticipate client needs identify risks and proactively recommend strategic solutions.

Media Relations & Story Development

• Lead earned media strategy including narrative development story opportunities media outreach and interview facilitation.
• Build and maintain strong relationships with key reporters across business corporate financial and sector-specific media.
• Draft and oversee high-quality written materials including key messages media statements advisories thought leadership briefing notes and releases.

Project & Team Management

• Manage complex workstreams ensuring high-quality deliverables strong integration across teams and seamless project execution.
• Develop workback schedules oversee timelines and budgets and ensure clarity across internal and client teams.
• Provide guidance feedback and mentorship to Consultants and Coordinators; help strengthen overall team performance and growth.

Digital & Integrated Communications

• Work closely with digital and creative teams to develop integrated communications plans (paid owned earned) that strengthen corporate reputation.
• Guide social and digital content development ensuring alignment with corporate narratives and campaign goals.

Insights Measurement & Reporting

• Oversee tracking analytics and reporting for client programs translating data into insights and actionable recommendations.
• Identify opportunities for optimization efficiencies and ongoing improvement.

Business Development

• Lead or support new business initiatives including proposal development insights gathering narrative creation and pitch participation.
• Identify organic growth opportunities within existing accounts by understanding client needs and connecting them to Bursons specialties.

What Youll Need

• Post-secondary degree or post-graduate certificate in communications public relations journalism political science business or related fieldor equivalent experience.
• 5 to 7 years of experience in corporate communications public relations issues management public affairs or a related advisory function.
• Demonstrated success leading integrated communications programs and managing multi-channel campaigns.
• Strong experience with media relations including pitching business corporate financial and trade media.
• Excellent writing editing and storytelling skills across a range of corporate and executive communications materials.
• Deep understanding of digital and social platforms and how they integrate into strategic communications programs.
• Exceptional client management skills including the ability to influence problem-solve and support high-stakes decision-making.
• Strong project management discipline with the ability to oversee multiple workstreams and deliver high-quality work under tight deadlines.
• Collaborative curious and solutions-oriented mindset with a strong commitment to team culture and professional growth.