Senior Campaign Manager, Programmatic

Position Summary

TheSenior Campaign Manager Programmaticis responsible for responsible for campaign set up tagging and optimization. Their goal is to improve the quality and performance of our campaigns.

Responsibilities:

• Ensure effective set up of advertisers line items (tactics) in various Demand Side Platforms (DSPs) including DoubleClick Bid Manager TURN The Trade Desk Adobe etc.

• Ensure creative in display video mobile rich media etc. is uploaded and assigned.

• Ensure campaign set up checklist for is adhered to and provide final sign-off/approval of campaign set up QA.

• Implement applicable Brand Safety measures to a campaign (e.g.MOAT IASOpenSlate Nielsen DAR etc.)

• Generate DSP conversion and remarketing pixels.

• Generate campaign performancedeliveryand site level reports from DSPs.

• Review and flag any potential challenges (e.g.low viewability placements non-brand safe sites etc.) or opportunities (e.g. high performing placements with loweCPMs) and create site lists based on reports.

• Implement and troubleshoot DSP pixels within tag manager.

• Resolve errors in a timely manner (e.g.adjust naming conventions/flight dates so they match the data in the DSP).

• Troubleshoot tagging issues for clients (e.g.tracking/conversion pixels 3rd party verification creative etc.).

• Escalate issues to senior operations lead(s) in a timely manner.

• Build/set up campaign reports within reportingdashboard anddraw meaningful insights that correlate to industry benchmarks and brand KPIs.

• Support the utilization of data management platforms (e.g. Audience Segmentation strategy)

• Recommend testing alternative platforms or media partners for specific campaign KPIs.

• Document product feedback sheets when shifting campaigns to new platforms.

• Train new team members (e.g.Coordinator and Associate) on platforms and processes.

• Proactively present strategic brand solutions to client teams.

• First point of escalation on campaign or platform issues (pacing/performance).

Qualifications:

• Professional or Educational background in Marketing or Advertising would give leverage to this application.

• Mid to intermediate experience in programmatic digital display search trafficking ad operations or site analytics optimization.

• Experience optimizing campaigns (e.g.display campaigns SEM trafficking etc.)

• Familiarity with ad serving and campaign management tools would give leverage to this application. (e.g.DoubleClick Google Analytics Google Ad Sense etc.)

• Basic understanding of tagging for analytics

• Fundamental knowledge of online media metrics and analysis

• Learning agility with a passion for continuous development.

• Excellent communication skills (both written and verbal).

• Highly developed organizational skills with attention to detail accuracy.

• Excellent ability to manage and prioritize time effectively.

• Ability to work collaboratively as well as independently.

• Proactive approach to problem solving assisting the team self-development etc.

• Ability to develop and foster relationships with media partners.

• Proficient in Microsoft Office Suite (WordExceland PowerPoint).

• Demonstrated ability using Excel with knowledge of pivot tables basicformulasand visualizations.

Why Join Omnicom Media Canada

At Omnicom Media Canada careers are designed for growth. Weve purposefully crafted a transformative talent experience built with accountability in action - focused on community impact and opportunity.

Community - We build a culture where our people show up for each other grow together and win together.

Impact - Your work creates real outcomes for clients for the business and for the industry.

Opportunity - We give you the runway resources and support to keep rising on your terms and at your pace.

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicants education experience knowledge skills and addition Omnicom Media provides rewarding offerings such as:

Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends half-day summer Fridays and meeting-free Friday afternoons year-round.

A flexible hybrid work model that works for you.

A focus on personal development with formal training opportunities including mental health training and inclusion education for everyone.

A chance to be part of and grow within a global network of agencies.

The opportunity to contribute to our company culture by joining one of our many community-based employee groups such as Black Employee Network Girls on Fire Hispanic or Latinx Alliance Life on the Spectrum Pan-Asian Network and Rainbow Lounge.